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DKUM
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Title:
UPORABA OMREŽJA LINKEDIN V POSLOVNE NAMENE
Authors:
ID
Rečnik, Matija
(Author)
ID
Bobek, Samo
(Mentor)
More about this mentor...
Files:
MAG_Recnik_Matija_2015.pdf
(1,46 MB)
MD5: 06174DD402135E32F9143C96D37D2CEB
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Družbeni mediji so se razvili v zadnjih desetletjih in so postali del vsakdanjika milijonov ljudi tako v zasebnem kot tudi poslovnem življenju. Družbeni mediji so spletne aplikacije, ki temeljijo na spletu 2.0 in uporabnikom omogočajo ustvarjanje ter izmenjavo vsebine. Obstaja več različnih vrst družbenih medijev, ki jih lahko razvrstimo v šest skupin (projekti sodelovanja, blogi, družbena omrežja za deljenje vsebine, družbena omrežja, virtualne spletne igre in virtualni družbeni svetovi). Tako kot vsi mediji imajo tudi družbeni mediji svoje prednosti in slabosti, ki se jih morajo zavedati njihovi upravljavci. Mnoga podjetja so že spoznala pomen uporabe družbenih medijev pri povezovanju, razvijanju in vzdrževanju odnosov s svojimi deležniki kot ključni vidik poslovanja. Pri tem jim lahko v veliki meri pomagajo trenutno najbolj priljubljeni družbeni mediji, kot so Facebook, Twitter, LinkedIn, YouTube, blogi, Google+, Pinterest in Instagram. V poslovne namene se največ uporablja LinkedIn, ki je največje profesionalno omrežje na svetu z več kot 364 milijoni uporabnikov v več kot 200 državah. Z njegovo pomočjo lahko posamezniki ustvarijo, upravljajo in delijo svojo profesionalno identiteto v spletu z namenom profesionalnega mreženja. LinkedIn prav tako uporabljajo podjetja za grajenje blagovnih znamk s profili podjetij, medtem ko jim LinkedInove poslovne rešitve zagotavljajo močan kanal za zaposlovanje, marketing in prodajo.
Keywords:
internet
,
splet 2.0
,
družbeni mediji
,
družbena omrežja
,
LinkedIn
Place of publishing:
Maribor
Publisher:
[M. Rečnik]
Year of publishing:
2015
PID:
20.500.12556/DKUM-48300
UDC:
004.7
COBISS.SI-ID:
12061724
NUK URN:
URN:SI:UM:DK:3USNR5GW
Publication date in DKUM:
27.08.2015
Views:
2430
Downloads:
338
Metadata:
Categories:
EPF
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Vancouver
:
REČNIK, Matija, 2015,
UPORABA OMREŽJA LINKEDIN V POSLOVNE NAMENE
[online]. Master’s thesis. Maribor : M. Rečnik. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=48300
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
THE USE OF THE LINKEDIN NETWORK FOR BUSINESS PURPOSES
Abstract:
Social media has evolved over the last few decades and has become part of everyday life for millions of people, both professionally and personally. Social media are internet-based applications on Web 2.0 that allow the creation and exchange of user-generated content. There are various types of social media, which can be classified into six groups (collaborative projects, blogs, content communities, social networking sites, virtual game worlds and virtual social worlds). Like all other media, social media also has advantages and disadvantages, which those who are managing them must be aware of. Many companies have already realized the value of using social media to connect, develop and sustain relationships with their stakeholders as a key aspect of business. In doing so, they can be significantly assisted by the social media that are currently most popular, such as Facebook, Twitter, LinkedIn, YouTube, blogs, Google+, Pinterest and Instagram. For business purposes, the most used is LinkedIn, which is the world’s largest professional network, with more than 364 million users in over 200 countries. Through LinkedIn, individuals are able to create, manage and share their professional identity online with the purpose of professional networking. LinkedIn is also used by businesses for brand building with company pages, while LinkedIn Business Solutions provide a powerful channel for hiring, marketing and selling.
Keywords:
Internet
,
Web 2.0
,
Social media
,
Social networking sites
,
LinkedIn
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