| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:ANALIZA USPEŠNOSTI IN ZAZNAVE KAKOVOSTI STORITEV ALTERNATIVNE IN KOMPLEMENTARNE MEDICINE Z VIDIKA KUPCEV
Authors:ID Rozman, Vita (Author)
ID Bastič, Majda (Mentor) More about this mentor... New window
Files:.pdf MAG_Rozman_Vita_2014.pdf (1,52 MB)
MD5: B45D32189D30C2CB984E7382777C11BC
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Komplementarna in alternativna medicina (KAM) se v svetu vedno pogosteje uporablja kot dopolnilna oblika zdravljenja tradicionalne medicine. Namen našega magistrskega dela je bil oceniti stanje KAM v Sloveniji. Na osnovi primerjave zdravstvene zakonodaje v ZDA, Nemčiji in Sloveniji smo ugotovili, da je slovenska zakonodaja najmanj dodelana. Primerjava treh izbranih podjetij, ki izvajajo storitve s področja KAM je pokazala, da dejavnost izvajajo poleg drugih osnovnih dejavnosti in so ekonomsko gledano precej učinkovita. Z empirično raziskavo izvedeno s pomočjo anketnega vprašalnika smo ugotovili, da je več kot tretjina od 220 vprašanih poznala posamezne metode KAM, a zdravilca še niso obiskali. Med štirimi skupinami zdravilskih metod je 160 anketiranih uporabnikov KAM najbolje poznalo in menilo, da se najbolj pogosto uporabljajo biološko osnovane metode. Preučevanje obstoja vpliva posameznih dejavnikov na poznavanje in mnenje o pogostosti uporabe zdravilskih metod je pokazalo, da v večini primerov ne obstajajo statistično značilne razlike glede na posamezne dejavnike. Tam, kjer so se razlike pokazale, je šlo največkrat za razlike glede na spol in izobrazbo, v korist žensk in bolj izobraženih. Tako je lik slovenskega uporabnika KAM enovit za moške in ženske. Največ uporabnikov KAM je starih med 20 in 40 let, ima visokošolsko izobrazbo, letno zasluži do 10.000 evrov, največkrat si zdravi prehlad in je za storitve KAM pripravljena letno potrošiti do 200 evrov. Zadovoljstvo uporabnikov storitev KAM smo preverili s pomočjo modela ZPU (Zdravilec-Prostor-Učinek), ki smo ga izpeljali iz modela SERVQUAL. S pomočjo faktorske analize in multiple regresije smo ugotovili, da učinek terapije lahko ocenimo s karakteristikami zdravilca in prostora, v katerem se je terapija izvajala. Glede na velik interes uporabnikov za zdravljenje s KAM in visoke ocene zadovoljstva s tovrstnimi storitvami s strani uporabnikov, je pričakovati, da bo KAM še naprej, vsaj v takem obsegu kot do sedaj, prisotna na slovenskem tudi v prihodnje.
Keywords:storitve, komplementarna in alternativna medicina, Slovenija, zadovoljstvo, model SERVQUAL - ZPU, finančni kazalniki.
Place of publishing:Maribor
Publisher:[V. Rozman]
Year of publishing:2014
PID:20.500.12556/DKUM-44321 New window
UDC:658.8
COBISS.SI-ID:11757852 New window
NUK URN:URN:SI:UM:DK:5TIAMWGR
Publication date in DKUM:24.07.2014
Views:2114
Downloads:376
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
ROZMAN, Vita, 2014, ANALIZA USPEŠNOSTI IN ZAZNAVE KAKOVOSTI STORITEV ALTERNATIVNE IN KOMPLEMENTARNE MEDICINE Z VIDIKA KUPCEV [online]. Master’s thesis. Maribor : V. Rozman. [Accessed 14 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=44321
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:EFFICIENCY ANALYSIS AND PERCEIVED SERVICE QUALITY OF ALTERNATIVE AND COMPLEMENTARY MEDICINE FROM CONSUMERS PERSPECTIVE
Abstract:Complementary and alternative medicine (CAM) has become a popular additional form of treatment throughout the world and within the field of traditional medicine. The aim of the master thesis is to estimate the state of CAM in Slovenia. When comparing health legislation in Germany, the USA and Slovenia, we found out that the Slovene is the least advanced. The analysis of three companies dealing with CAM has shown that the services are offered along with other basic activities and are – from an economic point of view – quite effective. A questionnaire has proven that more than a third of the 220 people questioned are familiar with certain CAM methods, nevertheless, they have not visited a practitioner yet. Among four different healing methods, 160 people claimed to be most familiar with CAM and thought that biologically based therapies are used most commonly. Studying the influence of certain factors on the knowledge and opinion concerning the usage of healing methods has shown that in most cases there are no statistically significant differences regarding those factors. However, some appeared when comparing gender and education – the results were in favour of women and people with a higher education. Consequently, the model of the Slovene CAM user applies to both, men and women. Most CAM users are 20 to 40 years old, well educated, earn approximately 10.000 Euros per year, most commonly treat a cold and are willing to spend up to 200 Euros per year for CAM services. Whether the users are satisfied with CAM services has been determined with the PRE model (practitioner-room-efficiency), which is based on the SERVQUAL model. The efficiency of the therapy is possible to express by the personal practitioner’s characteristics and the room properties. This findings have been leading out using factor analysis and multiple regression. As the users are very interested in CAM and satisfied with the offered services, we can expect that CAM will continue to be a possible form of treatment in Slovenia (perhaps even to a higher extent).
Keywords:services, complementary and alternative medicine, Slovenia, setisfaction, SERVQUAL model – PRE (practitioner-room-efficiency), financial characteristic data.


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica