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Title:
OGLAŠEVANJE NA FACEBOOKU V SLOVENIJI
Authors:
ID
Dobnik, Monja
(Author)
ID
Zajc, Melita
(Mentor)
More about this mentor...
Files:
UNI_Dobnik_Monja_2013.pdf
(2,48 MB)
MD5: ECC45ADF9C93E8F517430D1F483FFE57
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Danes so zahvaljujoč napredni mobilni tehnologiji družbena omrežja z nami na vsakem koraku. Facebook (FB) se po priljubljenosti uvršča v sam vrh družbenih omrežij in glede na to, da ga uporablja že več kot milijarda zemljanov, ponuja tudi odlične trg za oglaševanje. To so ugotovili tudi slovenski podjetniki. V diplomski nalogi je predstavljeno, kako na FB oglašujejo nekatera slovenska podjetja, s pomočjo spletnega vprašalnika pa je ugotovljeno tudi, kaj o oglasih na FB menijo njegovi uporabniki. Lahko bi rekli, da so družbena omrežja prinesla možnosti popolnoma novega oglaševanja in gredo dlje od tradicionalnih oglasov, ki jih lahko vidimo oz. slišimo na televiziji, radiu ali v časopisu.
Keywords:
Oglaševanje
,
Facebook
,
družbena omrežja
,
slovenska podjetja
,
Facebook uporabniki
Place of publishing:
Maribor
Publisher:
[M. Dobnik]
Year of publishing:
2013
PID:
20.500.12556/DKUM-41934
UDC:
659.1:004.738.5(043.2)
COBISS.SI-ID:
17393686
NUK URN:
URN:SI:UM:DK:BHPBZ6TW
Publication date in DKUM:
13.09.2013
Views:
7725
Downloads:
258
Metadata:
Categories:
KTFMB - FERI
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:
DOBNIK, Monja, 2013,
OGLAŠEVANJE NA FACEBOOKU V SLOVENIJI
[online]. Bachelor’s thesis. Maribor : M. Dobnik. [Accessed 31 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=41934
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Secondary language
Language:
English
Title:
ADVERTISING ON FACEBOOK IN SLOVENIA
Abstract:
Nowadays social networking accompanies us on our every step due to the advanced mobile technology. Facebook (FB) is the most popular social networking site, since it has been used by a billion people. Consequently, it represents an excellent market for advertising. This fact was also configured by Slovene businessmen. This diploma thesis contains presentation of the methods according to which Slovene companies advertise, furthermore, the online inquiry was performed to present the opinion of FB users on such advertising. In conclusion, social networking sites have brought options for completely new methods of advertising, since they transcend traditional advertisements, which can be seen respectively heard on television, radio or in the newspapers.
Keywords:
Advertising
,
Facebook
,
social networking sites
,
Slovene companies
,
Facebook users
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