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Title:VPLIV EMBALAŽE NA NAKUPNE ODLOČITVE: PRIMER EMBALAŽE JOGURTA BLAGOVNE ZNAMKE ZELENE DOLINE
Authors:ID Hribernik, Nisa Gabrijela (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf UNI_Hribernik_Nisa_Gabrijela_2013.pdf (769,31 KB)
MD5: C8708178A54D6D0FCEB1D9CDE3FFE3C0
 
Language:Slovenian
Work type:Final seminar paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomski seminar se nanaša na embalažo in njen vpliv na nakupne odločitve. Zaradi vse večje konkurence na trgu, morajo podjetja poskrbeti, da njihovi izdelki na trgu pritegnejo pozornost. Prav izvirna embalaža je lahko tista, s katero si bodo pridobili pozornost odjemalca. To lahko dosežejo s kombiniranjem različnih barvnih kombinacij, oblik, velikosti. Poleg tega pa morajo podjetja razumeti in poznati želje ter potrebe odjemalcev. Zato so potrebna poučevanja vedenja odjemalcev, kajti le tako se podjetja lahko približajo odjemalcem. Pri kreiranju embalaže pa morajo biti pozorni tudi na zakonske in ekološke zahteve v zvezi z embalažo. V praktičnem delu diplomskega seminarja sem predstavila podjetje Mlekarna Celeia, d.o.o., podrobneje pa sem se osredotočila na embalažo jogurtov blagovne znamke Zelene Doline. S pomočjo anketnega vprašalnika sem prišla do ugotovitev, da sama embalaža jogurtov ni tako pomembna pri nakupnih odločitvah. Odjemalcem so bolj pomembni materiali iz katerih je narejena embalaža.
Keywords:embalaža, odjemalec, nakupna odločitev, Mlekarna Celeia, d.o.o.
Place of publishing:Hrastnik
Publisher:[N. G. Hribernik]
Year of publishing:2013
PID:20.500.12556/DKUM-41234 New window
UDC:658.7
COBISS.SI-ID:11521308 New window
NUK URN:URN:SI:UM:DK:LSVVGK8I
Publication date in DKUM:21.10.2013
Views:2067
Downloads:246
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
HRIBERNIK, Nisa Gabrijela, 2013, VPLIV EMBALAŽE NA NAKUPNE ODLOČITVE: PRIMER EMBALAŽE JOGURTA BLAGOVNE ZNAMKE ZELENE DOLINE [online]. Bachelor’s thesis. Hrastnik : N. G. Hribernik. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=41234
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Secondary language

Language:English
Title:INFLUENCE OF PACKAGING ON PURCHASE DECISIONS: CASE OF YOGURT PACKAGING OF THE BRAND ZELENE DOLINE
Abstract:My diploma seminar deals with the subject of packaging and the influence it has on purchase decisions. Due to the increasing competition in the market, companies must promote products that draw attention. A very innovative packaging is just the thing that will draw the attention of the consumer. This can be achieved by using a mixture of different color patterns, shapes, sizes. Companies must also understand and know the desires and needs of consumers. That is the reason why consumer behavior needs to be investigated because this is how companies can get close to the consumer. When creating a packaging, companies must also follow the legal and environmental requirements related to packaging. In the practical part of my diploma seminar I introduce the company Mlekarna Celeia Ltd. and I put a special focus on the packaging of yoghurts, brand Zelene Doline. With the help of a questionnaire I came to the conclusion that the packaging of yoghurts is not so important when it comes to purchase decisions. Consumers put more emphasis on packaging materials.
Keywords:packaging, consumer, purchase decision, Mlekarna Celeia Ltd.


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