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Title:
RAZISKAVA SLOVENSKEGA TRGA NARAVNE KOZMETIKE
Authors:
ID
Bračko, Natalija
(Author)
ID
Iršič, Matjaž
(Mentor)
More about this mentor...
Files:
VS_Bracko_Natalija_2013.pdf
(649,60 KB)
MD5: 85C11181ABA10A13E80FB9EEDAD1E69A
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Slovenski trg naravne kozmetike je majhen, na njem pa je prisotnih več kot 50 tujih blagovnih znamk certificiranih naravnih kozmetičnih izdelkov. Svojega proizvajalca, ki bi proizvajal naravne kozmetične izdelke, ki bi bili potrjeni z ustreznim certifikatom, zaenkrat še nimamo. Tuje blagovne znamke najdejo pot v Slovenijo preko slovenskih podjetij, ki te blagovne znamke tudi zastopajo in prodajajo na različnih prodajnih mestih po celotni Sloveniji. Certificirani naravni kozmetičnih izdelki so na voljo tudi preko spleta. Podatke o uporabi naravnih kozmetičnih izdelkov smo pridobili s pomočjo anketnega vprašalnika. Rezultati so pokazali, da imajo med anketiranimi največjo prepoznavnost nemške blagovne znamke, kot so Alverde, Weleda in Dr. Hauschka.
Keywords:
Ključne besede: raziskava trga
,
naravna kozmetika
,
blagovne znamke
,
certifikati.
Place of publishing:
Maribor
Publisher:
[N. Bračko]
Year of publishing:
2013
PID:
20.500.12556/DKUM-40897
UDC:
339.13
COBISS.SI-ID:
11502364
NUK URN:
URN:SI:UM:DK:2XYSSCZD
Publication date in DKUM:
14.10.2013
Views:
5349
Downloads:
1180
Metadata:
Categories:
EPF
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:
BRAČKO, Natalija, 2013,
RAZISKAVA SLOVENSKEGA TRGA NARAVNE KOZMETIKE
[online]. Bachelor’s thesis. Maribor : N. Bračko. [Accessed 15 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=40897
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Secondary language
Language:
English
Title:
THE NATURAL COSMETICS MARKET: RESEARCH OF THE SLOVENIAN MARKET
Abstract:
Slovenian market of natural cosmetics is small, with more than 50 international brands of certified natural cosmetics products. For the time being, we don't have our own manufacturer, which produces certified natural cosmetics products. International brands find their way into Slovenia throught Slovenian compaines, which these brands also represent and sell at the various sales outlets throught Slovenia. Certified natural cosmetics products are also available online. Informations about the users of natural cosmetics products were obtained throught the questionnarie. The results showed that among the interviewed have maximum visibility German brands such as Alverde, Weleda and Dr. Hauschka.
Keywords:
Keywords: market research
,
natural cosmetics
,
brands
,
certificites.
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