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Title:Quantitative analysis in marketing management
Authors:ID Moutinho, Luiz (Author)
ID Goode, Mark (Author)
ID Davies, Fiona (Author)
Files:URL http://www.wiley.co.uk
 
Language:English
Work type:Higher education textbook
Organization:EPF - Faculty of Business and Economics
Keywords:marketing, trženje, statistična analiza, vzorčenje, povpraševanje, predvidevanje, finančna analiza, operacijsko raziskovanje, kontrola, kvaliteta, strategija trženja, management, analiza poslovanja, operativni plani, kvantitativna analiza, meritve, prednost, prihodnost, učbeniki
Place of publishing:Chichester [etc.]
Publisher:#J. #Wiley
PID:20.500.12556/DKUM-28325 New window
UDC:339.13
COBISS.SI-ID:4509212 New window
NUK URN:URN:SI:UM:DK:TMH0MGS6
Publication date in DKUM:01.06.2012
Views:1267
Downloads:67
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
MOUTINHO, Luiz, GOODE, Mark and DAVIES, Fiona, no date, Quantitative analysis in marketing management [online]. Chichester [etc. : #J. #Wiley. [Accessed 21 January 2025]. Retrieved from: http://www.wiley.co.uk
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