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Title:
REGULATIVA OGLAŠEVANJA V EVROPSKI UNIJI
Authors:
ID
Jagodič, Maja
(Author)
ID
Jagodič, Maja
(Mentor)
More about this mentor...
Files:
VS_Jagodic_Maja_2009.pdf
(336,68 KB)
MD5: 69F40841798B387E35FCCB087B3648F1
PID:
20.500.12556/dkum/554502df-20ad-4b23-ac43-7b7fe118bba0
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Oglaševanje je zagotovo zelo dinamična gospodarska panoga, ki jo spodbuja kreativnost, a jo hkrati tudi zavira, ker prinaša nove in nove vrste oziroma načine oglaševanja, ki morajo biti primerni in pravilni, da so kos pravni regulaciji, ki jo spodbuja v njeni pozitivni konkurenčni naravnanosti in omejuje v nelojalni komercialnosti. Zaradi raznovrstnosti in spremenljivosti je oglaševanje nemogoče klasificirati kot zaokroženo pravno področje. Zakonodaja ne more dokončno opredeliti določene dejavnosti posamezne družbe. Temelji na dejstvih, ki jih je lahko dokazati. Pogosto je za dejavnost pomembno tudi ocenjevanje njene dobre prakse. Posamezna stroka želi znotraj svojega ustvarjanja vzpostaviti večjo raven strokovnosti ali se izogniti večji restrikciji s strani države. Panoge zato vzpostavijo lastna pravila, ki so dopolnitev zakonodaje npr. v obliki kodeksov.
Keywords:
oglaševanje
,
samoregulacija oglaševanja
,
Slovenski oglaševalski kodeks
Place of publishing:
Maribor
Publisher:
[M. Jagodič]
Year of publishing:
2009
PID:
20.500.12556/DKUM-11729
UDC:
659.1
COBISS.SI-ID:
10030876
NUK URN:
URN:SI:UM:DK:PK5N1N7X
Publication date in DKUM:
17.11.2009
Views:
2385
Downloads:
190
Metadata:
Categories:
EPF
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:
JAGODIČ, Maja, 2009,
REGULATIVA OGLAŠEVANJA V EVROPSKI UNIJI
[online]. Bachelor’s thesis. Maribor : M. Jagodič. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=11729
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Secondary language
Language:
English
Title:
ADVERTISING REGULATION IN EUROPEAN UNION
Abstract:
Advertising is certainly a very dynamic branch of economy, which is prosecuted by the creativity, but it is also slown down, since the great deal of new types and modes of advertising, which has to be appropriate and correct to be equal to legal regulation, which should encourage competition in the positive orientation and restrict its unfair commercial. Given the diversity and variability of the advertising, it can not be classified as a rounded legal area. Legislation can not definitely identify the specific activities of each company. It is based on the facts, which can be demonstrated. Often the activity is also important to the assessment of its good practice. Specific profession wishes to establish within its creation the increasing level of professionalism or to avoid greater restrictions by the State. Industries, therefore, reestablish its own rules, which supplement the law exg. in the form of codes.
Keywords:
advertising
,
self-advertising
,
Slovenian Advertising Code
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