| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document

Title:INOVIRANJE PODJETJA
Authors:Kocjan, Andreja (Author)
Uršič, Duško (Mentor) More about this mentor... New window
Files:.pdf VS_Kocjan_Andreja_2009.pdf (1,52 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Prvi člen v verigi razvoja inovacije je ideja, ki ima potencial, da to postane. Inovacija se nanaša na vsa področja, ki se dogajajo v poslovnem življenju organizacije. To je nov ali izboljšan izdelek, postopek ali storitev za uporabnika, novi tržni pristopi, osvajanje novih surovinskih virov, uvajanje novih organizacijskih rešitev ... skratka vse kar podjetju dolgoročno in kratkoročno prinaša boljše poslovne rezultate, zanimivejše delo, boljše delovne pogoje ... Seveda pa inovacije ne nastanejo same od sebe, temveč so rezultat zavestnega in namernega iskanja. Invencijo, ki jo izberemo in pridobimo zanjo potrebno znanje, lahko začnemo spreminjati v inovacijo. Pri tem pa se podjetje sreča z raznimi ovirami, ki jih mora spoznati in premagati, saj lahko v nasprotnem primeru naredi škodo. Vsaka inovacija pa s časom zastara in postane tradicionalni izdelek. Zato je podjetje prisiljeno inovirati, da ne izpade iz trga. O inoviranju moramo govoriti kot o stalni aktivnosti, ki podjetju prinaša različne koristi npr. zadovoljevanje novih potreb kupcev, večja ponudba proizvodov in storitev, zmanjšanje emisij, zmanjšanje stroškov ... Pri razvoju idej se podjetja poslužujejo različnih tehnik ustvarjalnega mišljenja s pomočjo katerih po različnih faza rešujejo probleme, iščejo rešitve... Kadar za podjetje ni smiselno, da razvijejo nova znanja imajo možnost, da ga kupijo. Novo ustvarjeno invencijo lahko posameznik pravno zaščiti, saj ima nad njo avtorsko pravico. Upravičenec si pridobi materialen in moralne pravice. Pravice, ki jih zakon ščiti kot industrijsko lastnino so: patent, licenca, model, geografska označba. V Sloveniji obstajajo tudi podporni centri, ki na kritičnih mestih na poti od ideje do uporabnika, nudijo različne oblike pomoči. Procese inoviranja sem proučila v podjetju Mikrografija d.o.o., ki se ukvarja z elektronskim arhiviranjem podatkov. V svojem poslovnem življenju se srečuje s tehnološkim napredkom na področju arhiviranja, ki mu mora slediti, da lahko uspešno posluje. Veliko pozornost posveča novi tehnologiji in zadovoljstvu strank. Ob poglobljeni raziskavi in opazovanju sem opazila, da v podjetju manjka predvsem kolektivnega ozračja in občutka povezanosti. Zato je zadovoljstvo zaposlenih nizko in to slabo vpliva na ugled podjetja.
Keywords:• Inovacije • Invencija • Tehnike ustvarjalnega mišljenja • Intelektualna lastnina
Year of publishing:2009
Publisher:[A. Kocjan]
Source:Jerman Vrh
UDC:001.895
COBISS_ID:10009628 Link is opened in a new window
NUK URN:URN:SI:UM:DK:1JGGWZQI
Views:2760
Downloads:506
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:EPF
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:AddThis
AddThis uses cookies that require your consent. Edit consent...

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:INNOVATION IN A FIRM
Abstract:The first link in the chain of the development of an innovation is an idea having a potential to become one. Innovation relates to all the areas happening in the business life of an organisation. This includes a new or an improved product, a procedure or a service for the consumer, new marketing approaches, mastering new raw material sources and introducing new organizational solutions, etc; in sum, this includes everything that brings better business results, more interesting work and better conditions, etc, to the company in short- or long-term. Indeed, innovations do not begin on their own; they are a result of a conscious and intentional search. We can begin changing into innovation an invention that we choose and obtain the necessary knowledge related to it. Here, a company faces various obstacles to be recognized and surmounted because otherwise damage can be caused. Every innovation becomes obsolete in time and it becomes a traditional product. Thus a company is forced to innovate to remain in the market. Innovation must be spoken of as permanent activity bringing a company various benefits like satisfying new customers’ needs, expanding products and services and decreasing emissions and costs, etc. Companies use various techniques of creative thinking for the development of ideas by means of which they solve problems and search for solutions, etc, through various phases. When companies do not deem it reasonable to develop new knowledge, there is the possibility to buy it. One can legally protect the newly created innovation because they have authorial rights over it. The beneficiary gains material and moral rights. The rights protected by the law as industrial property are the following: patent, licence, model and geographical indication. In Slovenia there are also support centres offering various types of help on critical spots on the way of an idea towards the consumer. I have studied the processes of innovation in the Mikrografija, d.o.o., company involved in archiving of electronic data. In their business they meet technological development in the field of archiving that they must follow to be able to operate successfully. They pay a lot of attention to new technologies and to the satisfaction of the customers. I have noticed during thorough research and observation that the company lacks above all a collective environment and the sensation of connectedness. Thus the employees’ satisfaction is low and this has a negative effect on the reputation of the company.
Keywords:• Innovation • Invention • Techniques of creative thinking • Intellectual property


Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica