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Title:Vpliv pandemije covid-19 na poslovanje in rast izbranega podjetja
Authors:ID Tramšek, Špela (Author)
ID Širec, Karin (Mentor) More about this mentor... New window
Files:.pdf UN_Tramsek_Spela_2024.pdf (1,47 MB)
MD5: 774D50B2E830489FAC1D67A1C1610593
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem delu smo na podlagi analize poslovanje in rasti podjetja Kozmetike Afrodita, d. o. o. ugotavljali, ali je pandemija COVID-19, ki se je hitro razširila po vsem svetu in je za nekaj časa zaustavila svetovno gospodarstvo ter povzročila kolaps v zdravstvenem sistemu, negativno vplivala na delovanje podjetja Kozmetika Afrodita, d. o. o. V teoretičnem delu smo najprej predstavili negativne vplive, ki jih je pandemija COVID-19 povzročila svetovnemu in slovenskemu gospodarstvo, gospodarske dejavnosti, ki so bile v tem času najbolj prizadete ter poslovne modele, ki so bili najbolj učinkoviti za uspešno poslovanje podjetij med krizo. Hkrati pa smo predstavili nekaj ukrepov za zajezitev pandemije COVID-19, ki jih je predpisala vlada Republike Slovenije. V empiričnem delu diplomskega dela smo na podlagi analize letnih poročil, ki jih je podjetje Kozmetika Afrodita, d. o. o. objavilo na spletni strani GVIN, opravili analizo prihodkov, stroškov, zaposlovanja in naložb v letih 2019, 2020, 2021 in 2022, pri čemer leto 2020 predstavlja leto, ko je bila razglašena pandemija COVID-19, ter analizo poslovanja in rasti podjetja Kozmetike Afrodita, d. o. o. Nato pa smo izvedli še primerjalno analizo izbranih kazalnikov Kozmetike Afrodita, d. o. o. s konkurenčnimi podjetji Shine Brown d. o. o., Preline d. o. o. in B4U Laboratories d. o. o. Na podlagi dobljenih rezultatov smo prišli do ugotovitve, da je pandemija COVID-19 vplivala na svetovno in slovensko gospodarstvo, saj je močno upadel svetovni BDP, povečalo se je število brezposelnih, povišale so se cene surovin, borzni indeksi so izgubili svojo vrednost, podjetja pa so morala prilagoditi poslovne modele takratnim razmeram. Analiza podjetja Kozmetike Afrodita, d. o. o. je pokazala, da pandemija COVID-19 skoraj ni imela vplivala na poslovanje in rast podjetja. Zabeleženi so bili nekoliko nižji prihodki od prodaje, zaradi zaprtja prodajnih salonov in čisti dobiček od prodaje, ki pa je v letu 2021 ponovno narasel. Nekaj težav so imeli pri dobavi surovin za proizvodnjo kozmetičnih izdelkov, kljub temu pa je poslovanje podjetja potekalo skoraj nemoteno, saj so svoje proizvodne procese preusmerili v proizvodnjo zaščitnih mask in dezinfekcijskih sredstev.
Keywords:COVID-19, pandemija, Kozmetika Afrodita, d. o. o., gospodarski vpliv, poslovne strategije, ukrepi za blažitev krize, prilagoditev podjetij.
Place of publishing:Maribor
Publisher:Š. Tramšek
Year of publishing:2024
PID:20.500.12556/DKUM-90120 New window
UDC:005.412
COBISS.SI-ID:209853699 New window
Publication date in DKUM:02.10.2024
Views:0
Downloads:17
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
TRAMŠEK, Špela, 2024, Vpliv pandemije covid-19 na poslovanje in rast izbranega podjetja [online]. Bachelor’s thesis. Maribor : Š. Tramšek. [Accessed 23 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=90120
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:22.08.2024

Secondary language

Language:English
Title:The impact of the covid-19 pandemic on the performance and growth of a selected company
Abstract:In the thesis, we analysed the business operations and growth of the company Kozmetika Afrodita, d. o. o. to determine whether the COVID-19 pandemic, which rapidly spread worldwide and temporarily halted the global economy, negatively affected the operations of the company Kozmetika Afrodita, d. o. o. In the theoretical part, we first presented the negative impacts of the COVID-19 pandemic on the global and Slovenian economies, the economic activities most affected during this time, and the business models that were most effective for successful company operations during the crisis. We also outlined some measures to contain the COVID-19 pandemic prescribed by the government of the Republic of Slovenia. In the empirical part of the thesis, based on the analysis of annual reports published by the company Kozmetika Afrodita, d. o. o. on the GVIN website, we conducted an analysis of revenues, expenses, employment, and investments for the years 2019, 2020, 2021, and 2022, with the year 2020 which represents the year when the COVID-19 pandemic was declared, along with the analysis of the business and growth of the company Kozmetika Afrodita, d. o. o. We then conducted a comparative analysis of selected indicators of Kozmetika Afrodita, d. o. o. with the competitive companies Shine Brown d. o. o., Preline d. o. o., and B4U Laboratories d. o. o. Based on the results obtained, we concluded that the COVID-19 pandemic affected the global and Slovenian economy, with a significant decrease in the global GDP, an increase in the number of unemployed, rising raw material prices, stock indices losing their value, and companies having to adapt their business models to the circumstances at that time. The analysis of the company Kozmetika Afrodita, d. o. o. showed that the COVID-19 pandemic had almost no impact on the company's business and growth. There were slightly lower sales revenues due to the closure of sales salons and the net profit from sales, which increased again in 2021. They faced some challenges in the supply of raw materials for the production of cosmetic products, yet the company's operations continued smoothly. Your analysis of the business operations of Kozmetika Afrodita, d. o. o. during the COVID-19 pandemic shows that the company has been relatively successful despite the challenges brought by the pandemic. Although some revenues were lower due to the closure of sales salons, the net profit from sales in 2021 increased again. This demonstrates the company's adaptability and resilience in tough circumstances. Supply chain issues can be a challenge, but it's positive that the company managed to operate successfully nonetheless.
Keywords:COVID-19, pandemic, Afrodita Cosmetics d. o. o., economic impact, business startegies, measures to mitigate the crisis, adaptation of companies.


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