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Title:
Možni pristopi k povečanju članstva v Območni obrtno-podjetniški zbornici Velenje
Authors:
ID
Majerič, Sonja
(Author)
ID
Pisnik, Aleksandra
(Mentor)
More about this mentor...
Files:
MAG_Majeric_Sonja_2024.pdf
(2,54 MB)
MD5: D230B4BA1D1742520A6CA35616607D3F
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Zadovoljstvo potrošnikov je zagotovo eden najbolj zaželenih rezultatov odnosa med podjetjem in potrošnikom. V magistrski nalogi smo preučevali možne pristope k povečanju članstva v Območni obrtno-podjetniški zbornici Velenje. Namen naloge je pridobiti podatke, ki bi zbornici pomagali privabiti nove člane. Preučili smo literaturo in se ob razlaganju in navajanju dejstev sklicevali na ugotovitve, spoznanja, stališča domačih in tujih avtorjev. Izvedli smo tudi kvantitativno raziskavo v obliki anketnega vprašalnika. Odgovore oziroma dobljene rezultate smo analizirali. Postavili smo si tudi tri raziskovalna vprašanja. Ugotovili smo, da se z dodajanjem koristi in znižanjem cene članarine, članstvo ne bo povečalo in da so člani zvesti zbornici, ker so zadovoljni s storitvami in poslanstvom zbornice. Poslanstvo zbornice je služenje svojim uporabnikom in partnerjem, kateri jih oskrbujejo s sredstvi za delovanje. Na strategije, obstanek in razvoj organizacije vplivajo udeleženci oziroma njihova zaznana vrednost storitev in koristi, ki jih imajo. Člani namreč primerjajo med koristmi, ki jih pridobijo in zaznanimi stroški. Raziskovali smo različne marketinške strategije. Osredotočili smo se na strategijo usmerjeno v doseganje dolgoročnega zadovoljstva in zvestobe članov ter pridobivanje novih.
Keywords:
Obrtno-podjetniška zbornica
,
pravna oseba
,
članstvo
,
strateški marketing
,
zadovoljstvo in zvestoba potrošnikov in nepridobitne organizacije
Place of publishing:
Maribor
Publisher:
S. Majerič
Year of publishing:
2024
PID:
20.500.12556/DKUM-89366
UDC:
658.89
COBISS.SI-ID:
207332867
Publication date in DKUM:
12.09.2024
Views:
17
Downloads:
13
Metadata:
Categories:
EPF
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Vancouver
:
MAJERIČ, Sonja, 2024,
Možni pristopi k povečanju članstva v Območni obrtno-podjetniški zbornici Velenje
[online]. Master’s thesis. Maribor : S. Majerič. [Accessed 12 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=89366
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Foreword
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
05.07.2024
Secondary language
Language:
English
Title:
Possible approaches to increase membership in the Regional chamber of crafts and entrepreneurship Velenje
Abstract:
Consumer satisfaction is certainly one of the most desirable outcomes of a business-consumer relationship. In our master's thesis, we studied possible approaches to increasing membership in the Velenje Regional Chamber of Crafts and Entrepreneurs. The purpose of the assignment is to obtain information that would help the chamber attract new members. We studied the literature and, when explaining and stating the facts, we referred to the findings, and viewpoints of domestic and foreign authors. We also conducted a quantitative survey in the form of a questionnaire. We analyzed the answers or the results obtained. We also asked ourselves three research questions. We have found that by adding benefits and lowering the membership fee, membership will not increase and that members are loyal to the chamber because they are satisfied with the services and mission of the chamber. The mission of the chamber is to serve its users and partners, which provide them with funds of operation. The strategies, survival and development of the organization are influenced by the participants or their perceived value of the services and benefits they have. Namely, members compare the benefits they obtain and the perceived costs. We researched different marketing strategies. We focused on a strategy aimed at achieving long-term satisfaction and loyalty of members and acquiring new ones.
Keywords:
Chamber of crafts and entrepreneurship
,
legal person
,
membership
,
strategic marketing
,
customer satisfaction and loyalty and nonprofitable organization
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