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Title:Factors affecting tourism activity selection among silver hair tourists
Authors:ID Kežman, Mihaela (Author)
ID Goriup, Jana (Author)
Files:.pdf Factors_affecting_tourism_activity_selection_Kezman_2022.pdf (195,56 KB)
MD5: 61CC260E8821266F2A15B82413C953AA
 
URL https://academica.turistica.si/index.php/AT-TIJ/article/view/487
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:FT - Faculty of Tourism
Abstract:Demographic changes are visible in many areas of life, including tourism. Silver hair tourism is on the rise and this target group is becoming an increasingly important segment of the tourism market. The market for silver hair tourists is growing. They have high purchasing power, relatively higher than younger groups. Therefore, tourism needs to respond to new demographic challenges in society, such as population aging and active longevity, with new types and forms of tourism. The travel experience of silver hair tourists also has a significant impact on the quality and satisfaction of life in general. In many ways it adds value in the life of elderly adults, in the field of well-being, gaining new experiences, learning, expanding the social network, improving health and much more. Therefore, knowing the demographic characteristics of silver hair tourists is all the more important and necessary for the creation of good tourist offers. Within this paper we have conducted a survey among silver hair tourists aged between 65 and 75 years inclusive. Data was collected in Multigenerational Centres across Slovenia with a paper-pencil survey. We obtained 405 valid questionnaires. In the analysis of empirical data, we looked for statistically significant differences in five socio-demographic and economic variables. We found statistically significant differences between men and women and between the age groups of silver hair tourists regarding the choice of tourism activities. In terms of demographic factors such as education, income and assessment of health status, we find a connection between tourism activities and demography. Travel raises the quality of life of ‘silver hair tourists,’ so it is important to offer them programs that will be more tailored to them. This article provides some answers that can help us create programmes like that.
Keywords:silver hair tourists, tourist activities, elderly tourism, demography
Publication status:Published
Publication version:Version of Record
Publication date:11.01.2022
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2022
Number of pages:Str. 381-395
Numbering:Letn. 15, Št. 3
PID:20.500.12556/DKUM-86785 New window
UDC:338.48-057.75
ISSN on article:1855-3303
COBISS.SI-ID:138159875 New window
DOI:10.26493/2335-4194.15.381-395 New window
Publication date in DKUM:18.01.2024
Views:343
Downloads:19
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
KEŽMAN, Mihaela and GORIUP, Jana, 2022, Factors affecting tourism activity selection among silver hair tourists. Academica turistica. tourism & innovation journal [online]. 2022. Vol. 15, no. Št. 3, p. 381–395. [Accessed 14 March 2025]. DOI 10.26493/2335-4194.15.381-395. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=86785
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Record is a part of a journal

Title:Academica turistica. tourism & innovation journal
Publisher:Turistica, Turistica, University of Primorska Press
ISSN:1855-3303
COBISS.SI-ID:237856768 New window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:11.01.2022

Secondary language

Language:Slovenian
Title:Dejavniki, ki vplivajo na izbiro turistične dejavnosti med srebrnolasimi turisti
Keywords:starejši, turizem, demografija, Slovenija


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