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Title:Strateška zavezništva na področju co-marketinga in co-brandinga na primeru podjetja X
Authors:ID Kosec, Narina (Author)
ID Logožar, Klavdij (Mentor) More about this mentor... New window
Files:.pdf MAG_Kosec_Narina_2024.pdf (906,23 KB)
MD5: 905E040E22CC9EF95D2D95B25C23D522
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Podjetja razvijajo nove strategije in znova odkrivajo blagovno znamko, da bi sledili priložnostim na svetovnem trgu. V magistrskem delu smo pojasnili strategije co-brandinga in co-marketinga. Dandanes so blagovne znamke zelo razširjene, zato lahko zasledimo veliko informacij v literaturi. Kreativna načina za nastanek blagovne znamke sta co-branding in co-marketing, kjer se dve podjetji odločita za strateško zavezništvo. Izbira partnerja je izredno velikega pomena in tukaj mora biti podjetje zelo previdno, saj z nepravilno izbiro partnerja lahko pride do neuspeha. Za uspešna co-branding in co-marketing morata imeti podjetji nekaj skupnih točk.
Keywords:co-branding, co-marketing, zavezništvo, strateško zavezništvo, sodelovanje, dejavniki uspeha.
Place of publishing:Maribor
Publisher:N. Kosec
Year of publishing:2023
PID:20.500.12556/DKUM-86423 New window
UDC:658.626
COBISS.SI-ID:191947779 New window
Publication date in DKUM:09.04.2024
Views:230
Downloads:28
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
KOSEC, Narina, 2023, Strateška zavezništva na področju co-marketinga in co-brandinga na primeru podjetja X [online]. Master’s thesis. Maribor : N. Kosec. [Accessed 14 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=86423
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:29.11.2023

Secondary language

Language:English
Title:Strategic alliances in the field of co-marketing and co-branding- case of company X
Abstract:Companies are developing new strategies and reinventing the brand to keep up with opportunities in the global market. In the master's thesis, we explained the strategies of co-branding and co-marketing. Nowadays, brands are very widespread, so we can find a lot of information in the literature. Creative ways of creating a brand are co-branding and co-marketing, where two companies decide on a strategic alliance. The choice of a partner is extremely important, and here the company must be very careful, because the wrong choice of a partner can lead to failure. For successful co-branding and co-marketing, companies must have some common ground.
Keywords:co-branding, co-marketing, alliances, strategic allinances, success factors, partnerships.


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