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DKUM
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Title:
Vloga vplivnežev v modni industriji : magistrsko delo
Authors:
ID
Rušnik, Miha
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
ID
Čakš, Peter
(Mentor)
More about this mentor...
Files:
MAG_Rusnik_Miha_2023.pdf
(11,06 MB)
MD5: 4C2462755061FC772E226849CFF2AAB9
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Magistrsko delo raziskuje vlogo modnih vplivnežev v modni industriji. Pri javnostih se osredotoča na predstavnike generacije Z, pri medijskem prostoru pa na slovensko območje. Z analizo dosedanjih študij, anketo med ciljno javnostjo in intervjuji relevantnih modnih vplinvežev in sodelujočih v industriji je ugotovljeno, da je v Sloveniji več relevatnih modnih vplivnežev, vendar je le-te težko opredeliti. Spoznava, da je je glavni namen njihovega dela navdihovanje ljudi, vendar imajo od svojih aktivnosti tudi finančno korist. Ugotavlja tudi, da so modni vplivneži spremenili predvsem način predstavitve in prodaje izdelkov modne industrije.
Keywords:
družbena omrežja
,
Instagram
,
vplivneži
,
trženje
,
modna industrija
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Rušnik]
Year of publishing:
2023
Number of pages:
1 spletni vir (1 datoteka PDF (IV, 139 f.))
PID:
20.500.12556/DKUM-86390
UDC:
077.5:[659.1:687](043.2)
COBISS.SI-ID:
183167491
Publication date in DKUM:
21.12.2023
Views:
580
Downloads:
151
Metadata:
Categories:
KTFMB - FERI
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:
RUŠNIK, Miha, 2023,
Vloga vplivnežev v modni industriji : magistrsko delo
[online]. Master’s thesis. Maribor : M. Rušnik. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=86390
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
27.11.2023
Secondary language
Language:
English
Title:
The role of influencers in the fashion industry
Abstract:
This Master's thesis explores the role of fashion influencers in the fashion industry, focusing on representatives of Generation Z in the public sphere and in the Slovenian media space. Through the analysis of existing studies, a survey of the target audience and interviews with relevant fashion influencers and industry participants, it is found that Slovenia has several relevant fashion influencers, but it is difficult to define them precisely. The study shows that the main purpose of their work is to inspire people, but they also derive benefit financially from their activities. It also notes that fashion influencers have significantly affected the way products are produced and sold in the fashion industry.
Keywords:
social media
,
Instagram
,
influencers
,
marketing
,
fashion industry
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