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Title:
Vsebinske strategije in vsebinski marketing na družbenih medijih : diplomsko delo
Authors:
ID
Kovačec, Andraž
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
Files:
UN_Kovacec_Andraz_2023.pdf
(4,15 MB)
MD5: B64CF757283FC1C4C879FB8E16FB8573
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Vsebinska strategija je ključni proces za ustvarjanje prilagojene vsebine, ki zadovoljuje potrebe uporabnikov in poslovne zahteve ter omogoča načrtovanje in upravljanje vsebine na spletnih mestih. To vključuje celoten življenjski cikel vsebine, vključno s tehnično vsebino, za usklajevanje s cilji organizacije. V strategijah, kot je vsebinski marketing, je poudarjen tudi pomen vključevanja strank in uporaba pripovedovanja zgodb na družbenih medijih za vplivanje na čustva, percepcijo in nakupno vedenje potrošnikov. V empiričnem delu smo na podlagi analize vsebin za marketing e-izobraževanj (za slovenski in svetovni trg) in analize spletne ankete ugotovili najpomembnejše dejavnike panoge za potencialni uspeh podjetij.
Keywords:
vsebinske strategije
,
vsebinski marketing
,
družbeni mediji
,
blagovna znamka
,
pripovedovanje zgodb
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[A. Kovačec]
Year of publishing:
2023
Number of pages:
1 spletni vir (1 datoteka PDF (VIII, 79.))
PID:
20.500.12556/DKUM-85955-625040d7-41ad-86b8-b11a-c7a624fce6ea
UDC:
659.1:077.5(043.2)
COBISS.SI-ID:
181674755
Publication date in DKUM:
03.11.2023
Views:
661
Downloads:
63
Metadata:
Categories:
KTFMB - FERI
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:
KOVAČEC, Andraž, 2023,
Vsebinske strategije in vsebinski marketing na družbenih medijih : diplomsko delo
[online]. Bachelor’s thesis. Maribor : A. Kovačec. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=85955
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Licences
License:
CC BY-NC 4.0, Creative Commons Attribution-NonCommercial 4.0 International
Link:
http://creativecommons.org/licenses/by-nc/4.0/
Description:
A creative commons license that bans commercial use, but the users don’t have to license their derivative works on the same terms.
Licensing start date:
21.09.2023
Secondary language
Language:
English
Title:
Content strategies and content marketing on social media
Abstract:
Content strategy is the key process for creating tailored content that meets user needs and business requirements while enabling website content planning and management. This encompasses the entire content lifecycle, including technical content, to align with organizational goals. In strategies like content marketing, there's a focus on customer engagement and storytelling through social media to influence emotions, perception, and consumer behavior. In the empirical part, we identified the most crucial industry factors for potential business success through content analysis for e-learning marketing (for the Slovenian and global markets) and an online survey.
Keywords:
content strategies
,
content marketing
,
social media
,
brand
,
storytelling
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