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Title:
Etičnost uporabe umetne inteligence v poslovanju
Authors:
ID
Pezdiček, Timy
(Author)
ID
Potočan, Vojko
(Mentor)
More about this mentor...
Files:
UN_Pezdicek_Timy_2023.pdf
(1,15 MB)
MD5: 988ACAB5C71EC294E8722305321BACDB
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Diplomsko delo temelji na raziskovanju etičnosti uporabe umetne inteligence v poslovnem okolju. V ospredju je problematika, ki izhaja iz potrebe po vzpostavitvi etičnih smernic za učinkovito uporabo te tehnologije. Raziskava proučuje različne vidike etičnosti, povezane z umetno inteligenco ter analizira ključne izzive in priložnosti, ki se pojavljajo v poslovnem svetu. Zastavljeni cilj je raziskati, kako etično ravnati v tem dinamičnem okolju, hkrati pa doseči konkurenčno prednost in trajnostni razvoj podjetij. Obravnava vključuje raziskavo naraščajočo se na vlogo umetne inteligence pri sprejemanju pomembnih poslovnih odločitev ter vplivu na odnose s strankami, zaposlenimi in širšo družbo. Rezultati raziskave kažejo na nujnost vključevanja etičnih načel že v fazi načrtovanja in razvoja umetno inteligentnih sistemov. Pomembno je, da podjetja prepoznajo vrednote, kot so pravičnost, preglednost in odgovornost, ter jih integrirajo v svoje poslovne prakse. Prav tako je ključno tesno sodelovanje med različnimi deležniki, vključno s tehnološkimi strokovnjaki, vladnimi agencijami in strokovnjaki za etiko, za oblikovanje smernic, ki bodo usmerjale etično uporabo umetne inteligence v poslovnem okolju.
Keywords:
Etika
,
Umetna inteligenca
,
Poslovna odločanja
,
Transparentnost
,
Družbena odgovornost.
Place of publishing:
Maribor
Publisher:
T. Pezdiček
Year of publishing:
2023
PID:
20.500.12556/DKUM-85598
UDC:
004.8:174
COBISS.SI-ID:
171459075
Publication date in DKUM:
09.11.2023
Views:
516
Downloads:
133
Metadata:
Categories:
EPF
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Vancouver
:
PEZDIČEK, Timy, 2023,
Etičnost uporabe umetne inteligence v poslovanju
[online]. Bachelor’s thesis. Maribor : T. Pezdiček. [Accessed 15 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=85598
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Licences
License:
CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
Link:
http://creativecommons.org/licenses/by-sa/4.0/
Description:
This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
Licensing start date:
04.09.2023
Secondary language
Language:
English
Title:
Ethicality use of artificial intelligence in business
Abstract:
The diploma thesis is based on researching the ethics of using artificial intelligence in a business environment. The primary focus is on the issues arising from the need to establish ethical guidelines for the effective use of this technology. The research examines various aspects of the ethics related to artificial intelligence and analyses the key challenges and opportunities that arise in the business world. The set goal is to explore how to act ethically in this dynamic environment while achieving a competitive advantage and sustainable development for companies. Therefore, the study includes researching the increasing role of artificial intelligence in making significant business decisions and its impact on relationships with customers, employees, and society at large. The research results indicate the urgency of incorporating ethical principles already in the planning and development phases of artificial intelligence systems. It is essential for companies to recognize values such as fairness, transparency, and accountability and integrate them into their business practices. Likewise, close collaboration among various stakeholders, including technological experts, government agencies, and ethics professionals, is crucial for shaping guidelines that will guide the ethical use of artificial intelligence in the business environment.
Keywords:
Ethics
,
Artificial Intelligence
,
Business Decision-Making
,
Transparency
,
Social Responsibility.
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