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Title:Celebrity endorsement influence on destination image
Authors:ID Marković, Ivana (Author)
ID Radosavljević, Gordana (Author)
ID Borisavljević, Katarina (Author)
Files:URL https://journals.um.si/index.php/oe/article/view/2579
 
Language:English
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Keywords:gender equality, gender-responsive policies, female entrepreneurship, self-employed females, human capital
Publication date:01.01.2022
Year of publishing:2022
Number of pages:str. 66-74
Numbering:Vol. 68, no. 4
PID:20.500.12556/DKUM-84551 New window
UDC:338.48:316.77
ISSN on article:0547-3101
COBISS.SI-ID:139066883 New window
DOI:10.2478/ngoe-2022-0024 New window
Publication date in DKUM:19.06.2023
Views:438
Downloads:4
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
MARKOVIĆ, Ivana, RADOSAVLJEVIĆ, Gordana and BORISAVLJEVIĆ, Katarina, 2022, Celebrity endorsement influence on destination image. Naše gospodarstvo : revija za aktualna gospodarska vprašanja [online]. 2022. Vol. 68, no. 4, p. 66–74. [Accessed 12 April 2025]. DOI 10.2478/ngoe-2022-0024. Retrieved from: https://journals.um.si/index.php/oe/article/view/2579
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Record is a part of a journal

Title:Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Secondary language

Language:Slovenian
Title:Vpliv podpore znanih osebnosti na podobo destinacije
Keywords:turistična destinacija, podoba destinacije, podpora zvezdnikov


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