Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
Učinek umetne inteligence na digitalni marketing
Authors:
ID
Belec, Laura
(Author)
ID
Sternad Zabukovšek, Simona
(Mentor)
More about this mentor...
Files:
UN_Belec_Laura_2023.pdf
(1,20 MB)
MD5: B02FE6A112B83CA313BC07F0E19590C0
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Uspešno vodena prisotnost na internetu je za podjetja ključna. Digitalni marketing obsega procese, ki zajemajo vse možne digitalne kanale za promocijo izdelkov ali storitev ter hkrati služi kot orodje za upravljanje odnosov s strankami. Umetna inteligenca v svojem bistvu ustvarja računalniške programe ali stroje, ki so sposobni vedenja, ki bi ga pri ljudeh obravnavali kot inteligentnega. Tehnološki napredek je povzročil pojav velike količine podatkov na spletu, zato podjetja, če želijo ostati konkurenčna, morajo poiskati načine obdelave teh podatkov. Umetna inteligenca lahko tržnikom pomaga na nešteto načinov izboljšati odnose s strankami in posledično vpliva na boljše poslovanje podjetji. Diplomsko delo predstavlja povezavo med umetno inteligenco in digitalnim marketingom. Izpostavili in opisali smo številna orodja umetne inteligence, ki se trenutno uspešno uporabljajo v digitalnem marketingu in prinašajo pozitivne rezultate. Umetna inteligenca je globoko integrirana v področje digitalnega marketinga, saj je sposobna zbirati informacije iz različnih virov, prepoznati trende, analizirati podatke ter omogoča tržnikom, da razumejo potrebe svojih strank. Posledično je izboljšala tudi zadovoljstvo strank in samo poslovanje podjetja.
Keywords:
digitalni marketing
,
umetna inteligenca
,
klepetalni roboti
,
personalizacija
,
upravljanje odnosov s strankami
Place of publishing:
Maribor
Publisher:
L. Belec
Year of publishing:
2023
PID:
20.500.12556/DKUM-84203
UDC:
004.8:339.13
COBISS.SI-ID:
158479363
Publication date in DKUM:
11.07.2023
Views:
709
Downloads:
256
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
BELEC, Laura, 2023,
Učinek umetne inteligence na digitalni marketing
[online]. Bachelor’s thesis. Maribor : L. Belec. [Accessed 16 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=84203
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Searching for similar works...
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
02.05.2023
Secondary language
Language:
English
Title:
The impact of artificial intelligence on digital marketing
Abstract:
A successfully managed internet presence is essential for all businesses. Digital marketing includes methods that include all possible digital channels to promote products or services, whilst also serving as a customer relationship management tool. Artificial intelligence at its core is the creation of computer programs or machines that are capable of behaviour that would be considered intelligent in humans. Technological advances have led to the increasing volumes of large amounts of data on the internet and businesses need to find new ways of processing this data if they wish to remain competitive. Artificial intelligence can help marketers in many ways to improve customer relationships and make businesses run more successfully. This paper presents the links between artificial intelligence and digital marketing. We have outlined and presented a number of artificial intelligence tools that are currently successfully being used in digital marketing and are showing positive results. Artificial intelligence is deeply integrated into the digital marketing field, as it is able to gather information from different sources, identify trends, analyse data and allow marketers to understand the needs of their customers. As a result, it has also improved customer satisfaction and the business performance.
Keywords:
digital marketing
,
artificial intelligence
,
chatbots
,
personalisation
,
customer relationship management
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
