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DKUM
EPF - Faculty of Business and Economics
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Title:
Spletno oglaševanje na družbenih medijih pri generaciji Z v Sloveniji : magistrsko delo
Authors:
ID
Pučko, Maja
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
ID
Pavlič, Jani
(Comentor)
Files:
MAG_Pucko_Maja_2022.pdf
(2,36 MB)
MD5: 33BC7BD16E53F0B0E34C9B44A5628244
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V magistrskem delu je predstavljeno spletno oglaševanje na družbenih medijih pri generaciji Z v Sloveniji. Osrednji področji sta spletno oglaševanje na družbenih medijih in uporaba družbenih medijev pri generaciji Z za namene spletnega nakupovanja. Namen naloge je bil ugotoviti dejavnike, ki vplivajo na pripadnike generacije Z, da se odločijo za nakup izdelka, oglaševanega na družbenih medijih. Opravili smo raziskavo v obliki anketnega vprašalnika in ugotovili, da jih k nakupu najbolj motivirajo priložnosti ob uporabi družbenih medijev (zmanjšanje stroškov in dostopnost) ter družbeni vpliv, ki so ga deležni s strani vplivnežev ter ljudi, ki so del njihovega ožjega kroga.
Keywords:
generacija Z
,
družbeni mediji
,
spletno oglaševanje
,
oglaševanje
,
marketing
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Pučko]
Year of publishing:
2022
Number of pages:
1 spletni vir (1 datoteka PDF (VIII, 83 f.))
PID:
20.500.12556/DKUM-83081
UDC:
659.1:077.5(043.2)
COBISS.SI-ID:
144715779
Publication date in DKUM:
26.10.2022
Views:
781
Downloads:
180
Metadata:
Categories:
KTFMB - FERI
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:
PUČKO, Maja, 2022,
Spletno oglaševanje na družbenih medijih pri generaciji Z v Sloveniji : magistrsko delo
[online]. Master’s thesis. Maribor : M. Pučko. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=83081
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
15.09.2022
Secondary language
Language:
English
Title:
Online social media advertising for generation Z in Slovenia
Abstract:
In our master’s thesis we present online advertising on social media among generation Z in Slovenia. The main subjects are online social media advertising and generation Z’s use of social media for online shopping. The purpose of the assignment was to determine factors that influence members of generation Z in a way that makes them purchase a product advertised on social media. We conducted a survey in the form of a questionnaire and found that they are mostly motivated by the opportunities that using social media offers (cost reduction and accessibility) and the social influence they receive from influencers and people who are part of their inner circle.
Keywords:
generation Z
,
social media
,
web advertising
,
advertising
,
marketing
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