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Title:Analiza nakupnih navad potrošnikov izdelkov za dojenčke
Authors:ID Črnko, Janja (Author)
ID Iršič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf VS_Crnko_Janja_2021.pdf (1,11 MB)
MD5: 3CA4581B83F6F135CB6BC8B683B63158
PID: 20.500.12556/dkum/d2924783-aad2-4255-8395-4cbbe683718a
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Delo diplomskega projekta preučuje nakupne navade potrošnikov izdelkov za dojenčke. Zaradi širokega trga izdelkov za dojenčke se marsikateri starši težko odločijo za »pravilen« izdelek. Tudi nakup v specializiranih trgovinah za otroke ni več samoumeven, saj se je pojavilo mnogo nizkocenovnih in diskontnih trgovin, ki nudijo izdelke za dojenčke po dostopnejših cenah. V teoretičnem delu smo s pomočjo literature predstavili nakupno vedenje, model zadovoljstva potrošnikov, zvestobo potrošnikov, dejavnike, ki vplivajo na proces nakupnega odločanja, ter proces nakupnega odločanja. V empiričnem delu diplomskega projekta so prikazani rezultati raziskave nakupnih navad potrošnikov izdelkov za dojenčke. Ugotovili smo, da so potrošnikom najbolj pomembni dejavniki kakovost izdelkov ter predhodne izkušnje. Cena in blagovna znamka nista tako pomembna dejavnika, saj so starši pripravljeni narediti/kupiti vse, da bi uspešno zadovoljili potrebe svojih otrok. Zvestoba blagovnim znamkam izdelkov za dojenčke ni tako prisotna pri potrošnikih, kot smo pričakovali. Potrošniki še zmeraj v večini nakupujejo izdelke za dojenčke v specializiranih trgovinah zaradi dostopnosti vseh izdelkov na enem mestu, se pa zvišuje delež potrošnikov, ki kupujejo v trgovinah s splošno ponudbo ali pa rabljene izdelke predvsem zaradi nižjih cen.
Keywords:potrošnik, nakupne navade, proces nakupnega odločanja, dejavniki, izdelki za dojenčke
Place of publishing:[Maribor
Publisher:J. Črnko
Year of publishing:2021
PID:20.500.12556/DKUM-79878 New window
UDC:366.12
COBISS.SI-ID:82787843 New window
Publication date in DKUM:29.10.2021
Views:1238
Downloads:158
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
ČRNKO, Janja, 2021, Analiza nakupnih navad potrošnikov izdelkov za dojenčke [online]. Bachelor’s thesis. Maribor : J. Črnko. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=79878
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Licences

License:CC BY-NC 4.0, Creative Commons Attribution-NonCommercial 4.0 International
Link:http://creativecommons.org/licenses/by-nc/4.0/
Description:A creative commons license that bans commercial use, but the users don’t have to license their derivative works on the same terms.
Licensing start date:20.08.2021

Secondary language

Language:English
Title:Analysis of consumer purchasing habits of baby products
Abstract:The diploma thesis studies consumers purchasing habits of baby products. Due to the wide market of baby products, many parents find it difficult to choose the "right" product. Even shopping in specialty baby stores is no longer a matter of course, as many low-cost and discount stores have emerged and offer baby products at more affordable prices. In the theoretical part, with the help of literature, we introduced purchasing behavior, the model of consumer satisfaction, consumer loyalty, factors influencing the purchasing decision-making process and the purchasing decision-making process. The empirical part of the diploma thesis presents the results of a survey of consumers purchasing habits of baby products. We found that the most important factors for consumers are product quality and previous experiences. Price and brand are not such important factors, as parents are willing to do/buy everything just to successfully meet the needs of their children. Loyalty to baby product brands, is not as present among consumers as we expected. Consumers still mostly buy baby products in specialized stores, due to the availability of all products in one place, but the share of consumers who buy in stores with a general offer or buy used products is increasing mainly due to lower prices.
Keywords:consumer, purchasing habits, purchasing decision-making process, factors, baby products


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