Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
Marketinško komuniciranje s podporo digitalnih medijev na primeru znamke Čas za kavo
Authors:
ID
Tomić, Anita
(Author)
ID
Milfelner, Borut
(Mentor)
More about this mentor...
Files:
UN_Tomic_Anita_2020.pdf
(968,26 KB)
MD5: 0509B99688D5D2DBC6896640E7D2C241
PID:
20.500.12556/dkum/5040b93b-a396-41a6-88ad-a4605d6465bb
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Marketinško komuniciranje je izjemno pomembna marketinška aktivnost, saj s pomočjo nje vzpostavljamo stik z odjemalci in ostalimi podjetji. Vse bolj pa je razširjena komunikacija s pomočjo digitalnih medijev in uporabo raznih digitalnih kanalov, česar se poslužuje praktično že vsako podjetje. Uporaba družbenih omrežji je postala neizbežna in nujno potrebna za odjemalce. Obravnavana znamka Čas za kavo je digitalnega marketinškega komuniciranja vešča in večinoma uporablja za komunikacijo družbena omrežja. Glavno omrežje, ki ga uporabljajo, je Instagram, ki je kot omrežje pri uporabi med odjemalci v porastu. Znamka redno vzdržuje kontakt s svojimi odjemalci in se od marketinških orodij najbolj poslužuje oglaševanja in pospeševanja prodaje. Izdelke in samo prodajo prilagajajo glede na željo odjemalcev in jih vključujejo v gradnjo znamke od samega začetka. Glavni obraz znamke in mnenjski vodja je ustanoviteljica Nina Štefe, ki je znamko bazirala in ustvarila na bazi Instagram profila.
Keywords:
Marketinško komuniciranje
,
digitalni mediji
,
družbena omrežja
,
Instagram
,
Čas za kavo.
Place of publishing:
Maribor
Publisher:
[A. Tomić]
Year of publishing:
2020
PID:
20.500.12556/DKUM-77322
UDC:
659.3
COBISS.SI-ID:
40318467
NUK URN:
URN:SI:UM:DK:XJXSSIXJ
Publication date in DKUM:
01.12.2020
Views:
1478
Downloads:
168
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
TOMIĆ, Anita, 2020,
Marketinško komuniciranje s podporo digitalnih medijev na primeru znamke Čas za kavo
[online]. Bachelor’s thesis. Maribor : A. Tomić. [Accessed 19 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=77322
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
Marketinško komuniciranje na družbenem omrežju Instagram v slovenskih podjetjih
Marketinško komuniciranje in digitalni marketing v podjetju Hofer
Marketinško komuniciranje
Uvajanje digitalnih marketinških in prodajnih kanalov
Vplivnostni marketing kot strategija mednarodnega trženjskega komuniciranja
Similar works from other repositories:
Kompulzivno spletno nakupovanje
Uporaba družbenih omrežij za povečanje prepoznavnosti nevladne organizacije Seeds
Strategija digitalno marketinškega komuniciranja v izbranem podjetju
Marketing države prek družbenih omrežij
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
26.08.2020
Secondary language
Language:
English
Title:
Digital media marketing communication support- the case of Čas za kavo brand
Abstract:
Marketing communication is an extremely important marketing activity. We use it to establish contact with customers and other companies. However, communication with the help of digital media and the use of various digital channels is becoming more widespread, which is used by practically every company. The use of social networks has become inevitable and urgently needed for customers. The discussed Čas za kavo brand is skilled in digital marketing communication and mostly uses social networks for communication. The main network they use is Instagram, which as a network is on the rise when used among customers. The brand regularly maintains contact with its customers and uses advertising and sales promotion the most, out of all marketing tools. They adjust the products and the sales themselves according to the wishes of the customers and include them in the construction of the brand from the very beginning. The main face of the brand and the opinion leader is the founder Nina Štefe, who based and created the brand on an Instagram profile.
Keywords:
Marketing communication
,
digital media
,
social networks
,
Instagram
,
Čas za kavo.
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
