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Title:
Trženjski spleti mladinskih hotelov v Posavju
Authors:
ID
Kocjan, Patricija
(Author)
ID
Zupan Korže, Saša
(Mentor)
More about this mentor...
Files:
VS_Kocjan_Patricija_2018.pdf
(1,22 MB)
MD5: 2FB7A8C6721704E814BA46C7F0532B63
PID:
20.500.12556/dkum/f99861ba-d247-4444-bc67-9ede9f1163e7
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FT - Faculty of Tourism
Abstract:
Mladinski hotel je turistična nastanitev, ki zadnja leta ni namenjena le mladim turistom, temveč tudi ostalim segmentom gostov različnih starosti. Da bi dosegli uspešno poslovanje turistične nastanitve, moramo dobro poznati njihovo trženje. Na ta način pripomoremo k dobičkonosnosti njenega poslovanja kot ekonomske enote, zadovoljimo gostove potrebe ter razvijamo umetnost prodajanja storitev. Trženjski splet je skupek trženjskih instrumentov, ki se uporabljajo v namen doseganja trženjskih ciljev. V empiričnem delu ugotavljamo elemente trženjskih spletov mladinskih hotelov v Posavju ter raziskujemo razlike in podobnosti med njimi. Ugotavljamo, kako trženjski spleti vplivajo na ocene mladinskih hotelov na rezervacijskem portalu Booking.com. Rezultati raziskave kažejo, da so razlike ter hkrati pomanjkljivosti najbolj vidne pri promociji ter distribucijskih kanalih in da se razlike odražajo na ocenah na rezervacijskem portalu. V zaključku predstavimo predloge izboljšav.
Keywords:
mladinski hoteli
,
trženje
,
trženjski spleti
,
Posavje
Place of publishing:
Brežice
Year of publishing:
2018
PID:
20.500.12556/DKUM-71827
UDC:
659.1:338.488.2:640.418(497.4Posavje)(043.2)
COBISS.SI-ID:
2048271187
NUK URN:
URN:SI:UM:DK:GIC2QA2F
Publication date in DKUM:
25.10.2018
Views:
1105
Downloads:
217
Metadata:
Categories:
Misc.
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:
KOCJAN, Patricija, 2018,
Trženjski spleti mladinskih hotelov v Posavju
[online]. Bachelor’s thesis. Brežice. [Accessed 22 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=71827
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
31.08.2018
Secondary language
Language:
English
Title:
Marketing mixes of youth hostels in Posavje region
Abstract:
Youth hostel is a tourist accommodation not only for young tourits, but in the last years also for other guest segments of different ages. In order to achieve a successful business of a tourist accommodation, we need to know well the basics of marketing, which means profitable guests satisfaction and art of selling services. The marketing mix is a set of marketing tools that are used for the purpose of achieving marketing goals. In the empirical part, we identify the elements of the marketing mixes of youth hostels in Posavje region, and explore the differences and similarities between them. We are finding out how marketing mixes affect the ratings of youth hostels on Booking.com. We found out that the differences and at the same time the disadvantages are the most visible in the promotion and distribution channels. We made some suggestions for improvement and found out that the marketing mixes of youth hostels influence the ratings on Booking.com. In conclusion we present suggestions for improvements.
Keywords:
youth hostels
,
marketing
,
marketing mixes
,
Posavje region
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