| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:Spletno oglaševanje na primeru spletne trgovine Kozmetika Afrodita
Authors:ID Božič, Kaja (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf MAG_Bozic_Kaja_2018.pdf (1,85 MB)
MD5: C70959029419F064E5D2CA59B11CFB20
PID: 20.500.12556/dkum/f9bf56d5-2e87-426a-8518-3d300d737bb8
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Danes si vsak posameznik težko predstavlja, da bi dan preživel brez mobilnega telefona, tablice ali katerekoli druge pametne naprave, ki mu omogoča povezavo do interneta. Živimo namreč v svetu, kjer digitalizacija poteka povsod. Omogoča nam novodobne kreativne rešitve in ponuja spletna orodja, ki podjetjem omogočajo, da sledijo trendom, so v koraku s časom in posledično zadovoljujejo svoje obstoječe in potencialne stranke. Splet je mesto, kjer na dnevni ravni poteka komunikacija in kjer se prenaša nepredstavljivo velik tok informacij, ki so tako za podjetja kot za uporabnike spleta ključnega pomena. Prej kot se podjetje zave ugodnosti, ki mu jih ponuja splet in z njim spletno oglaševanje, večjo konkurenčno prednost si lahko ustvari. V magistrskem delu smo predstavili spletno trgovino, njene lastnosti, prednosti in slabosti, pravne in varnostne okvire poslovanja in se v nadaljevanju osredotočili predvsem na spletno oglaševanje spletne trgovine. Opredelili smo oblike spletnega oglaševanja in pozornost namenili omrežjem, na katerih se dnevno zbira kar tretjina svetovnega prebivalstva. To so družbena omrežja, ki podjetjem omogočajo, da izdelek ali storitev, ki jo ponujajo na trgu oziroma v spletni trgovini, predstavijo na kreativen, zanimiv način. Orodja družbenih omrežij omogočajo, da lahko natančno opredelimo ciljno skupino, kateri želimo, da je oglas prikazan, prav tako pa nam nudijo merljive rezultate, na podlagi katerih se lahko podjetja strateško odločajo in snujejo nove oglaševalske kampanje. V praktičnem delu naloge smo prikazali primere oglaševalskih kampanj v spletni trgovini podjetja Kozmetika Afrodita, ki so se vršile s pomočjo družbenih omrežij in ostalih digitalnih orodij.
Keywords:spletna trgovina, spletno oglaševanje, splet, družbena omrežja
Place of publishing:Maribor
Publisher:[K. Božič]
Year of publishing:2018
PID:20.500.12556/DKUM-70795 New window
UDC:659.1
COBISS.SI-ID:13072412 New window
NUK URN:URN:SI:UM:DK:EBHVOJVF
Publication date in DKUM:29.08.2018
Views:2562
Downloads:339
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
BOŽIČ, Kaja, 2018, Spletno oglaševanje na primeru spletne trgovine Kozmetika Afrodita [online]. Master’s thesis. Maribor : K. Božič. [Accessed 7 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=70795
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:14.06.2018

Secondary language

Language:English
Title:Online Advertising: the Case of the Online Store Afrodita Cosmetics
Abstract:Today, each individual finds it difficult to imagine spending a day without the mobile phone, tablet or any other smart device, which enables him to connect to the internet. Namely, we live in a world where digitalisation has taken over every aspect. It provides us with modern creative solutions and online tools, with help companies to follow trends, be up to date and consequently satisfy their existing and potential clients. The web is a place where communication takes place on a daily level and an unimaginable amount of information, which are crucial for companies and web users, is flowing. The sooner the company realizes the benefits of the web and consequently internet advertising, the greater competitive advantage it can create. In the Master’s thesis, we presented the online store, its features, advantages and weaknesses, legal and security grounds of its operations and then focused particularly on internet advertising of an online store. We defined the forms of internet advertising and gave attention to networks, which are daily the platforms of a third of the world’s population. These are so called social networks, which make it possible for companies to present the product or service, they are offering on the market or in an online store, in a creative and interesting way. Social network tools enable us to define the target group, which should be subjected to the advertisement. On the other hand they provide us with measurable results, based on which companies can make strategic decisions and plan new advertising campaigns. In the practical part of the thesis, we presented examples of advertising campaigns within the online store of the company Kozmetika Afrodita, which were carried out with the help of social media and other digital tools.
Keywords:online store, internet advertising, web, social networks


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica