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Title:The prospects for consumer-oriented social media
Authors:ID Clarke, Roger (Author)
Files:.pdf Organizacija_2014_Clarke_The_Prospects_for_Consumer-Oriented_Social_Media.pdf (399,50 KB)
MD5: 7C2D73F4A33064F482761886F3800688
PID: 20.500.12556/dkum/da1d6314-de51-448a-ab28-f6b91770a1ec
 
URL http://www.degruyter.com/view/j/orga.2014.47.issue-4/orga-2014-0024/orga-2014-0024.xml
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity.
Keywords:social media, social networking service, interoperability, terms of service, privacy
Publication status:Published
Publication version:Version of Record
Year of publishing:2014
Number of pages:str. 219-230
Numbering:Letn. 47, št. 4
PID:20.500.12556/DKUM-69433 New window
ISSN:1318-5454
UDC:316.472.4-027.44
ISSN on article:1318-5454
COBISS.SI-ID:279220992 New window
DOI:10.2478/orga-2014-0024 New window
NUK URN:URN:SI:UM:DK:D2UXLYBX
Publication date in DKUM:22.01.2018
Views:1676
Downloads:408
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
CLARKE, Roger, 2014, The prospects for consumer-oriented social media. Organizacija : revija za management, informatiko in kadre [online]. 2014. Vol. 47, no. 4, p. 219–230. [Accessed 23 April 2025]. DOI 10.2478/orga-2014-0024. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=69433
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Record is a part of a journal

Title:Organizacija : revija za management, informatiko in kadre
Shortened title:Organizacija
Publisher:Moderna organizacija
ISSN:1318-5454
COBISS.SI-ID:610909 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:22.01.2018

Secondary language

Language:Slovenian
Title:Perspektive k potrošniku usmerjenih družabnih medijev
Abstract:Ozadje in namen: Izraz ‘družabni mediji’ pomeni grozd nalinijskih storitov, ki podpirajo človekovo interakcijo, razširjanje in skupno rabo vsebin. Sedanje storitve so izolirani otočki ali ‘ograjeni vrtički’ in temeljijo na poslovnem modelu, ki močno izrablja posameznike in njihove podatke. Zasnova/metodologija/ pristop: V času med letoma 2012-13 je bilo narejenih več pregledov literature, ki so se nanašali na družabne medije, ki lahko imenujemo ‘potrošniško usmerjene’. Dobljena informacija je bila analizirana, upoštevajoč tudi rezultate avtorjevih predhodnih raziskav. Rezultati: Identificirali smo značilnosti potrošniško usmerjenih družabnih medijev in ovir za delovanje in širšo uporabo teh medijev. S tem smo dobili osnovo, da predlagamo sredstva kako preseči te ovire. Identificirali smo ključne ovire za širjenje teh medijev in predlagali sredstva, kako bi lahko presegli te ovire. Zaključek: Alternativni, k potrošniku usmerjeni pristop je možen, vključuje odprto arhitekturo, interoperabilnost in prenosljivost, poštene pogoje storitev in občutljivost glede zasebnosti.
Keywords:elektronski mediji, družbena omrežja, socialna omrežja, zasebnost


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  1. Organizacija

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