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Title:Analiza sprejetosti in uporabe sistema za upravljanje odnosov s strankami na Zavodu RS za zaposlovanje
Authors:ID Panič, Davorin (Author)
ID Šumak, Boštjan (Mentor) More about this mentor... New window
Files:.pdf MAG_Panic_Davorin_2017.pdf (4,03 MB)
MD5: 9B8B5967BBAE05B0BD06F9F313D78BAB
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Sistemi za upravljanje odnosov s strankami so poznani kot poslovno orodje za trženje, prodajo in servisiranje strank. Razumevanje potreb strank in ponudba storitev z dodano vrednostjo sta temelja uspeha. Tudi v javnem sektorju so sistemi za upravljanje odnosov s strankami ključnega pomena za vzpostavitev in ohranjanje kakovostnih odnosov s strankami. V primeru Zavoda Republike Slovenije za zaposlovanje se sistem za upravljanje odnosov s strankami delodajalci razvija v okviru lastne ekipe. Z raziskavo smo želeli ugotoviti, kateri faktorji signifikantno vplivajo na sprejetost, uporabo in uspešnost informacijskega sistema. Rezultate raziskave bomo uporabili pri nadaljnjem razvoju sistema in posledično izboljšanju javnih storitev.
Keywords:sprejetost, uspešnost, CRM, UTAUT, javni sektor
Place of publishing:[Maribor
Publisher:D. Panič
Year of publishing:2017
PID:20.500.12556/DKUM-65638 New window
UDC:338.465:351.88(043.2)
COBISS.SI-ID:20619542 New window
NUK URN:URN:SI:UM:DK:YTLSFRND
Publication date in DKUM:06.06.2017
Views:1178
Downloads:132
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
PANIČ, Davorin, 2017, Analiza sprejetosti in uporabe sistema za upravljanje odnosov s strankami na Zavodu RS za zaposlovanje [online]. Master’s thesis. Maribor : D. Panič. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=65638
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Secondary language

Language:English
Title:Analysis of acceptance and use of customer relationship management system at the Employment Service of Slovenia
Abstract:Customer relationship management systems are established as a business tool for marketing, sales and customer service. Understanding customers' needs and offering value-added services are important for success. Public sector also acknowledges importance of relationship management systems as crucial for establishing and maintaining quality relationships with customers. In the case of Employment Service of Slovenia customer relationship management system for employers is developed within the house. The main objective of research was identifying significant factors of acceptance, use and success of information system. The results of research will be used for further system development and consequently, the improvement of public services.
Keywords:acceptance, success, CRM, UTAUT, public sector


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