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Title:
Primerjava sistemov za avtomatizacijo marketinga
Authors:
ID
Kovač, Rok
(Author)
ID
Urh, Marko
(Mentor)
More about this mentor...
Files:
VS_Kovac_Rok_2017.pdf
(4,33 MB)
MD5: EA1F7359936B0DED525A6C22F3413964
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
V diplomskem delu je predstavljena primerjava sistemov za avtomatizacijo marketinga. Sistemi so bili izbrani na podlagi podatkov podjetja Frodx d. o. o., ki se ukvarja z integracijo sistemov za avtomatizacijo trženja. Primerjava je bila izvedena glede na običajne ter napredne procese, ki jih lahko v okviru trženjskih dejavnosti avtomatiziramo. Dokumentirani rezultati izvedenih procesov prikažejo, kako se v praksi implementira in uporablja sisteme za avtomatizacijo marketinga. Obstoječim ter bodočim uporabnikom sistemov za avtomatizacijo marketinga želimo s prikazanim izboljšati predstavo o konceptu sistemov za avtomatizacijo marketinga (sistemi MA) in predočiti izhodišča za njihovo učinkovito uporabo.
Keywords:
Avtomatizacija marketinga
,
Avtomatizacija
,
Marketing
,
Vsebinski marketing
,
Vhodni marketing
Place of publishing:
Maribor
Year of publishing:
2017
PID:
20.500.12556/DKUM-65113
COBISS.SI-ID:
7906323
NUK URN:
URN:SI:UM:DK:NXZT2D6A
Publication date in DKUM:
29.03.2017
Views:
1476
Downloads:
150
Metadata:
Categories:
FOV
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Vancouver
:
KOVAČ, Rok, 2017,
Primerjava sistemov za avtomatizacijo marketinga
[online]. Bachelor’s thesis. Maribor. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=65113
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
Comparison of marketing automation systems
Abstract:
In this thesis we present a comparison of marketing automation systems. The compared systems were picked based on the data collected at the company FrodX d. o. o., which deals with the integration of marketing automation systems. The comparison was made using conventional and advanced marketing processes that can be automated with marketing automation systems. The results of the comparison show how marketing automation tools are implemented and used. Our goal was to present in more depth the notion and concepts of marketing automation systems to the existing and future users.
Keywords:
Marketing automation
,
Automation
,
Marketing
,
Content marketing
,
Inbound marketing
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