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Title:
RAZISKAVA NAKUPNEGA VEDENJA ŠTUDENTOV NA PODROČJU ZDRAVE PREHRANE
Authors:
ID
Torkar, Anita
(Author)
ID
Šprajc, Polona
(Mentor)
More about this mentor...
Files:
MAG_Torkar_Anita_2016.pdf
(5,16 MB)
MD5: DA04DE7C2BF7686663DF66E923C6FF0D
Language:
Slovenian
Work type:
Master's thesis/paper
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Človek se vsak dan nahaja v različnih vlogah, bodisi v vlogi matere oz. očeta, sina ali hčere, prijatelja, sodelavca ipd. Kadar pa je v vlogi potrošnika, nas zanima njegovo potrošniško vedenje. V magistrskem delu smo raziskovali nakupno vedenje študentov na področju zdrave prehrane. Opravili smo raziskavo na vzorcu 100 slovenskih študentov, kot končnih potrošnikov. Zanimalo nas je, kaj menijo o svojem načinu prehranjevanja, kakšnega tipa prehranjevanja se poslužujejo, kolikokrat si privoščijo obrok v restavracijah, kateri dejavniki vplivajo na njihov nakup ter kaj menijo o biološki pridelavi pri posamezni skupini izdelkov. Skozi delo smo ugotovili, da se biološko pridelanih živil bolj poslužujejo tisti z boljšim socioekonomskim položajem. Prav tako smo ugotovili, da na mnenje študentov o zdravem prehranjevanju vplivajo starost, letnik študija in mesečni prihodek, spol in lokacija bivanja študentov pa ne vplivata.
Keywords:
- raziskava
,
- študenti
,
- zdrava prehrana
,
- socioekonomski položaj
,
- nakupne navade.
Place of publishing:
Maribor
Year of publishing:
2016
PID:
20.500.12556/DKUM-64540
COBISS.SI-ID:
7862035
NUK URN:
URN:SI:UM:DK:DYYYZFZ6
Publication date in DKUM:
30.11.2016
Views:
1919
Downloads:
188
Metadata:
Categories:
FOV
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:
TORKAR, Anita, 2016,
RAZISKAVA NAKUPNEGA VEDENJA ŠTUDENTOV NA PODROČJU ZDRAVE PREHRANE
[online]. Master’s thesis. Maribor. [Accessed 27 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=64540
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Secondary language
Language:
English
Title:
STUDENTS SHOPPING HABITS OF HEALTHY FOODS
Abstract:
Humans are involved in many different rolls on daily bases. They could be for example mothers/father, sun/daughter, friend, co-worker, etc. When presented in a roll of consumer, we are interested about their spending habits. In master thesis we have researched shopping habits of students in a field of whole foods. We made a research based on a pattern of 100 Slovenian students. We were interested in their opinion about their eating habits, what kind type of eating habits they have, how many times they afford to eat in a restaurant which factors have influence when buying food and what do they think about bio-products at particular group of products. While researching, we found out that people with better social-economic standards are keener to purchase bio/eco raised food. We also found out that age, year of study and monthly income are factors that influence on student’s opinion, while gander, sex and location do not.
Keywords:
- Research
,
- Students
,
- Healthy eating
,
- Social-economic position
,
- Shopping habbits.
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