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Title:Vzpostavitev spletne strani za podjetje Perešuti d.o.o.
Authors:ID Peresciutti, Tomaž (Author)
ID Lenart, Gregor (Mentor) More about this mentor... New window
Files:.pdf VS_Peresciutti_Tomaz_2016.pdf (3,50 MB)
MD5: 0ECC8B68FB355DDC438E354278E70177
 
Language:Slovenian
Work type:Bachelor thesis/paper
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Družinsko podjetje Perešuti d.o.o. s tradicijo izdelovanja kvalitetnih mesnih izdelkov želi zapolniti proizvodnje zmogljivosti in povečati prodajo. Trenutno se največ ukvarjajo z vzpostavitvijo novih prodajnih lokacij po Sloveniji, kjer se srečujejo predvsem s problemom prepoznavnosti malega podjetja v velikih mestih. Po zadnjih podatkih SURS-a ima v Sloveniji 84 % podjetij, z vsaj 10 zaposlenimi, spletno stran in 37 % profil na družbenih omrežjih. Medmrežje pa je v Sloveniji v prvem četrtletju 2015 uporabljalo 73 % oseb, starih 16–74 let. Ker podjetje še ni imelo spletne strani in ni uporabljalo nobenega elektronskega tržnega kanala, se je odločilo za vzpostavitev le-te. Vzpostavitev se je pričela s pripravo vzpostavitvenega razvojnega načrta. Spletno stran podjetja smo vzpostavili s programskim orodjem WordPress. Slednja je bila objavljena na spletu in optimizirana za spletne iskalnike. S programskim orodjem Google Analytics je analizirana obiskanost spletne strani. Poleg spletne strani podjetja je bila izdelana tudi Facebook stran podjetja, ki je bila prav tako optimizirana in analizirana s strani obiskovalcev.
Keywords:Svetovni splet, Spletne strani, Facebook stran, Malo podjetje, Vzpostavitev.
Place of publishing:Maribor
Year of publishing:2016
PID:20.500.12556/DKUM-63002 New window
COBISS.SI-ID:7731219 New window
NUK URN:URN:SI:UM:DK:RWAXFIQP
Publication date in DKUM:06.10.2016
Views:1415
Downloads:137
Metadata:XML DC-XML DC-RDF
Categories:FOV
:
PERESCIUTTI, Tomaž, 2016, Vzpostavitev spletne strani za podjetje Perešuti d.o.o. [online]. Bachelor’s thesis. Maribor. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=63002
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Secondary language

Language:English
Title:The web page set-up for company Perešuti d.o.o.
Abstract:The family company Perešuti d.o.o. with a tradition of production of quality meet products wants to fill up production capacity and increase sale. Currently, they mostly deal with establishment of new sale locations around Slovenia, where they mainly face a problem of recognisability of a small company in large towns. According to the last data of SORS, in Slovenia 84% of companies with at least 10 employees have a web page, and 37% of the companies have a profile on social networks. In the first quarter of 2015, the Internet in Slovenia was used by 73% of persons aged from 16 to 74 years. Since the company still does not have a web page and have not been using any electronic marketing channel, it decided to establish it. The establishment began with preparation of development plan. The web page of the company was established with the WordPress software tool. It was published online and optimized for web browsers. With Google Analytics software tool, a visit of web page is analysed. In addition to web page of the company, we also designed a Facebook page of the company, which was optimized and analysed by the visitors as well.
Keywords:World wide web, Web pages, Facebook page, Small company, Establishment.


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