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Title:
RADIJSKI FORMATI V RADIODIFUZIJI
Authors:
ID
Mazul, Igor
(Author)
ID
Družovec, Marjan
(Mentor)
More about this mentor...
Files:
UN_Mazul_Igor_2016.pdf
(1,30 MB)
MD5: 6F265AEDEF6B406AD0A15438682D0F69
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Radijski formati oziroma formatne radijske postaje so na slovenskem radijskem trgu neznanka oziroma prej izjema kot pravilo. Zakon o medijih, tako obstoječi kot novi predlog, formatnih radijskih postaj ne predvideva, ampak jih tudi ne prepoveduje. Radijskih formatov ne smemo zamenjati za programsko shemo določene radijske postaje, saj so radijski formati v tujini znani tudi kot marketinško orodje določene radijske postaje, ki s pomočjo le teh privablja oglaševalce in cilja na določeno skupino poslušalcev. Gre za pojav, ki je popularen predvsem v Združenih državah Amerike, kjer poznajo več kot sedemdeset radijskih formatov. To je teorija, v praksi pa je skoraj nemogoče postaviti formatno radijsko postajo, saj je potrebno v glasbeno shemo vključiti zahtevan odstotek slovenske glasbe, pri čemer pa skoraj vsi radijski formati odpadejo.
Keywords:
Radio
,
radijski formati
,
mediji
,
glasba
Place of publishing:
[Maribor
Publisher:
I. Mazul
Year of publishing:
2016
PID:
20.500.12556/DKUM-62624
UDC:
621.396.7(043.2)
COBISS.SI-ID:
20132118
NUK URN:
URN:SI:UM:DK:QHC62WJG
Publication date in DKUM:
13.09.2016
Views:
1268
Downloads:
156
Metadata:
Categories:
KTFMB - FERI
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:
MAZUL, Igor, 2016,
RADIJSKI FORMATI V RADIODIFUZIJI
[online]. Bachelor’s thesis. Maribor : I. Mazul. [Accessed 15 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=62624
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
RADIO FORMATS IN RADIODIFUSION
Abstract:
Format radio stations are unknown subject or rather an exception on the Slovenian radio market. Media Act, both the existing and the new proposal, does not provide format radio station, but it also does not forbit them. Radio formats should not be confused with the programs of certain radio stations, as radio formats are well known abroad as a marketing tool for specific radio stations, which use them to attract advertisers and target a particular group of listeners. This is a phenomenon that is particularly popular in the Unites States, where more than seventy radio formats is known. This is the theory, in practice it is almost impossible to run a format radio station in Slovenia, as percentage of Slovenian music is required to air during the day.
Keywords:
Radio
,
radio formats
,
media
,
music
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