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DKUM
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Title:
VLOGA BARVE LOGOTIPA NA NAKUPNE ODLOČITVE POTROŠNIKA
Authors:
ID
Žitnik, Doroteja
(Author)
ID
Duh, Matjaž
(Mentor)
More about this mentor...
Files:
UN_Zitnik_Doroteja_2016.pdf
(1,28 MB)
MD5: 9D3EAC9F23340383FBD56B3B02E50D9C
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Logotip je zrcalo podjetja in predstavlja prvi stik s potrošnikom, cilj le-tega pa je vzbuditi zanimanje in posledično nakupno odločitev. Barva logotipa ima pri tem zelo veliko vlogo, kar smo v diplomskem delu prikazali v teoretičnem in raziskovalnem delu. S pomočjo vprašalnika in pripravljenih barvnih različic logotipov izdelkov različnih področij smo ugotovili, da je barva logotipa zaradi povezave s panogo izdelka zelo pomemben dejavnik pri nakupni odločitvi potrošnika.
Keywords:
logotip
,
barva
,
nakupna odločitev
Place of publishing:
[Maribor
Publisher:
D. Žitnik
Year of publishing:
2016
PID:
20.500.12556/DKUM-61171
UDC:
659.126:006.074(043.2)
COBISS.SI-ID:
19843606
NUK URN:
URN:SI:UM:DK:I7FBGQMV
Publication date in DKUM:
06.09.2016
Views:
1200
Downloads:
101
Metadata:
Categories:
KTFMB - FERI
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:
ŽITNIK, Doroteja, 2016,
VLOGA BARVE LOGOTIPA NA NAKUPNE ODLOČITVE POTROŠNIKA
[online]. Bachelor’s thesis. Maribor : D. Žitnik. [Accessed 26 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=61171
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Secondary language
Language:
English
Title:
ROLE OF COLOUR OF LOGOTYPE IN INFLUENCING CONSUMERS CHOICE
Abstract:
Logotype is the mirror of a company and it represents first contact with consumer, its goal is to arouse interest and buying decision. Colour of logotype has a big influence on this, which is shown in the theoretical and practical part of the thesis. Research questionnaire and prepared coluor variations of logotypes of products of different areas have shown, that colour of logotype is very important factor in buying decision of consumer due to the connection of colour and industry.
Keywords:
logotype
,
colour
,
buying decision
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