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Title:
ANALIZA IN DOBRE PRAKSE PRISTAJALNIH STRANI
Authors:
ID
Grušovnik, Matej
(Author)
ID
Polančič, Gregor
(Mentor)
More about this mentor...
Files:
UN_Grusovnik_Matej_2016.pdf
(10,91 MB)
MD5: 74E5DD84B96B153ECF5D180C109C8E33
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu je opisan nastanek, razvoj in razlog za obstoj pristajalnih strani ter ločeni so glavni tipi le-teh. Predstavljene in preverjene so dobre prakse pri zasnovanju vsebine in oblikovanju pristajalnih strani. Barvni kontrast, velikosti elementov in tipografija so le nekateri izmed dejavnikov, ki določajo uspešnost pristajalne strani. Besedilo identificira in predstavi ključne elemente, ki jih mora vsebovati dobra pristajalna stran. Predstavljena in uporabljena je tehnika AB testiranja s katero poskuša raziskati vpliv kontrasta glavnega akcijskega gumba in uporabo človeških obrazov na konverzijo.
Keywords:
pristajalne strani
,
optimizacija
,
tipografija na spletu
,
barvni kontrasti
,
konverzija
,
spletni marketing
,
AB testiranje
Place of publishing:
[Maribor
Publisher:
M. Grušovnik
Year of publishing:
2016
PID:
20.500.12556/DKUM-59493
UDC:
655.26:004.774.6(043.2)
COBISS.SI-ID:
19603222
NUK URN:
URN:SI:UM:DK:M2NZ4YWZ
Publication date in DKUM:
30.05.2016
Views:
1300
Downloads:
135
Metadata:
Categories:
KTFMB - FERI
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:
GRUŠOVNIK, Matej, 2016,
ANALIZA IN DOBRE PRAKSE PRISTAJALNIH STRANI
[online]. Bachelor’s thesis. Maribor : M. Grušovnik. [Accessed 15 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=59493
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
ANALYSIS AND BEST PRACTICES OF LANDING PAGES
Abstract:
The final thesis describes the invention, development over time, and the reason for the existence of landing pages, dividing them also into main types. Created and presented are good practices for creating content for and designing landing pages. Color contrast, element sizes and typography are only some of the factors that determine the success of the landing page. It identifies and presents key elements that must be included in a good landing page. An A/B testing technique is presented and applied to investigate the effect of contrast on the main CTA (Call to action) button and the impact of human faces to the conversion
Keywords:
landing pages
,
optimization
,
web typography
,
color contrasts
,
conversion
,
web marketing
,
AB testing
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