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DKUM
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Title:
CELOSTNA GRAFIČNA PODOBA PODJETJA: OD IDEJNE ZASNOVE DO KONČNE IMPLEMENTACIJE
Authors:
ID
Kaučič, Maja
(Author)
ID
Duh, Matjaž
(Mentor)
More about this mentor...
ID
Udir Mišič, Katja
(Comentor)
Files:
UN_Kaucic_Maja_2016.pdf
(13,93 MB)
MD5: E8A1B2B9506C77910C2A8E61AC6052FC
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Celostna grafična podoba je osrednje vizualno sredstvo podjetja, prek katerega to komunicira informacije o svoji identiteti, dosega prepoznavnost ter vzbuja želene vtise in občutke pri ciljnih skupinah. V teoretičnem delu diplomske naloge smo se posvetili osvetljevanju osnovnih pojmov: identiteta podjetja, celostna grafična podoba ter predstavili metode in postopke za njeno snovanje. Na temelju pridobljenih znanj smo v praktičnem delu izdelali celostno grafično podobo na primeru podjetja Črtica in druge zgodbe. S tem namenom smo analizirali izbrano podjetje, njegova okolja ter izluščili za nas relevantne metode in postopke, ki so nam pomagali do končnega izdelka. V sklepni fazi smo celostno grafično podobo implementirali v komunikacijska sredstva.
Keywords:
vizualna komunikacija
,
grafično oblikovanje
,
celostna grafična podoba
Place of publishing:
[Maribor
Publisher:
M. Kaučič
Year of publishing:
2016
PID:
20.500.12556/DKUM-59248
UDC:
655.26(043.2)
COBISS.SI-ID:
19627798
NUK URN:
URN:SI:UM:DK:FQMECXDN
Publication date in DKUM:
06.06.2016
Views:
8921
Downloads:
1046
Metadata:
Categories:
KTFMB - FERI
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KAUČIČ, Maja, 2016,
CELOSTNA GRAFIČNA PODOBA PODJETJA: OD IDEJNE ZASNOVE DO KONČNE IMPLEMENTACIJE
[online]. Bachelor’s thesis. Maribor : M. Kaučič. [Accessed 16 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=59248
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Secondary language
Language:
English
Title:
CORPORATE VISUAL IDENTITY: FROM INITIAL CONCEPT TO FINAL IMPLEMENTATION
Abstract:
The visual identity is the central visual means of the company through which it communicates the information about its identity, reaches visibility and inspires desired impressions and feelings in target groups. The theoretical part of the graduation thesis focuses on shedding light on the basic concepts: company identity, visual identity and presentation methods and means for its design. The practical part covers the creation of a visual identity on the example of the company Črtica in druge zgodbe based on the acquired knowledge. For this reason we have analysed the chosen company, its environment and extracted the methods and relevant processes which helped towards achieving the final result. In the final phase the visual identity was implemented in means of communication.
Keywords:
visual communication
,
graphic design
,
visual identity
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