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Title:
IZDELAVA PROMOCIJSKEGA SPLETA ZA SPLETNO PRODAJALNO ZELENA TRGOVINA
Authors:
ID
Klemenc, Aleksandra
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
VS_Klemenc_Aleksandra_2016.pdf
(2,68 MB)
MD5: 9CAAB72E4F39A69D0A3DD7117866AEB7
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Podjetje, ki želi uspeti na zelo konkurenčnem trgu, potrebuje dobro strategijo, ki bo tako zanimiva, da bo lahko zadovoljila razvajenega kupca. Premik k okolju prijazni proizvodnji, ki je v mnogih severnih državah že postala standard, zahteva čas in denar. A rezultati poleg enostavno merljivih dolgoročno nižjih stroškov delovanja zaradi okolju prijazne proizvodnje prinašajo še nešteto neopredmetenih koristi. Prinesejo boljšo podobo podjetja, srečnejše in bolj zadovoljne zaposlene. V tujini in tudi pri nas postajajo vedno bolj cenjena podjetja, ki se namesto z mastnimi zaslužki lahko pohvalijo s skrbnim in odgovornim odnosom do narave, živali in ljudi v procesu proizvodnje. Mnogi ugledni strokovnjaki menijo, da si podjetje, ki želi biti uspešno v prihodnosti, ne more privoščiti, da se ne bi obnašalo okolju prijazno. Zaradi izpostavljanja prednosti naših izdelkov, ki jih v svojih sporočilih vedno bolj uporabljajo tudi določena konkurenčna podjetja s precej večjimi finančnimi zmožnostmi za oglaševanje, se moramo nenehno truditi in iskati vedno nove informacije ter predstavljati zanimive, napredne, okoljevarstvene ter človekoljubne ideje, ki bodo v kupcu vzbudile zanimanje za nakup naših izdelkov.
Keywords:
marketinško komuniciranje
,
načrtovanje oglaševanja
,
oglaševanje na internetu
,
orodja in metode pospeševanja prodaje
,
gradnja blagovne znamke
,
potrošnik oziroma kupec
Place of publishing:
Maribor
Publisher:
[A. Klemenc]
Year of publishing:
2016
PID:
20.500.12556/DKUM-58827
UDC:
659.1
COBISS.SI-ID:
12412188
NUK URN:
URN:SI:UM:DK:MZGIK3RW
Publication date in DKUM:
26.07.2016
Views:
1402
Downloads:
118
Metadata:
Categories:
EPF
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:
KLEMENC, Aleksandra, 2016,
IZDELAVA PROMOCIJSKEGA SPLETA ZA SPLETNO PRODAJALNO ZELENA TRGOVINA
[online]. Bachelor’s thesis. Maribor : A. Klemenc. [Accessed 16 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=58827
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Secondary language
Language:
English
Title:
DESIGN OF PROMOTIONAL MIX FOR THE ONLINE SHOP 'ZELENA TRGOVINA'
Abstract:
A company that wants to succeed in a highly competitive market needs a good strategy, one that will be so interesting it will satisfy the spoiled buyer. A shift towards an environmentally friendly production, which has already become the standard in many Northern countries, requires time and money. However, its results in addition to easily measured long-term lover costs of the operation due to eco-friendly production bring countless intangible benefits. They bring better company image, happier and more satisfied employees. Abroad and also in Slovenia, companies that instead of huge profits pride themselves on behaving carefully and responsibly towards nature, animals, and humans during the process of production are becoming increasingly valued. Many established experts believe that the company, which wishes to be successful in the future, cannot afford to be eco-unfriendly. Because of emphasising the advantages of our products that certain competitive companies with substantially larger financial abilities for advertising also increasingly use in their messages, constant effort and search for new information has to be made and interesting, advanced, environmental, and humanitarian ideas that will raise the buyer’s interest to purchase our products have to be presented
Keywords:
marketing communication
,
planning of advertising
,
internet advertising
,
sales promotion tools and methods
,
brand building
,
consumer or buyer
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