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Title:
PRIMERJALNA ANALIZA SPLETNIH STRANI ŠPORTNIH TRGOVIN
Authors:
ID
Furlan, Maja
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
VS_Furlan_Maja_2016.pdf
(1,94 MB)
MD5: 1989F566387488C60D185E2C19DEF720
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Spletne strani morajo biti dobro zasnovane, saj se kupec v nekaj sekundah odloči, ali bo na spletni strani ostal ali jo zapustil. Nedelujoča in neprivlačna spletna stran, ki se dolgo nalaga, lahko hitro odvrne kupca od nakupa in informacijo poišče drugje. V diplomskem delu z naslovom Primerjalna analiza spletnih strani športnih trgovin smo analizirali spletne strani treh športnih spletnih trgovin. V teoretičnem delu diplomskega dela smo opredelili elektronsko poslovanje, prednosti in slabosti elektronskega poslovanja, podrobneje smo predstavili spletno stran in kriterije, ki se jih morajo držati podjetja, v kolikor želijo, da je njihova spletna stran dobra. Zaradi vse pogostejšega vključevanja družbenih medijev v poslovanje podjetja in komunikacijo s kupci, smo v tretjem delu predstavili družbene medije, njihovo razširjenost v Sloveniji ter prednosti, ki jih prinašajo podjetjem. V praktičnem delu smo predstavili spletne strani športnih trgovin Hervis, Intersport in Superge.si (Tomas sport) in jih med seboj primerjali. Ugotovili smo, da na podlagi podanih kriterijev za oblikovanje spletne strani, spletne strani ustrezajo tem kriterijem, kljub temu pa imajo nekatere spletne strani pomanjkljivosti.
Keywords:
elektronsko poslovanje
,
spletna stran
,
splet 2.0
,
družbeni mediji
,
analiza spletnih strani
Place of publishing:
Maribor
Publisher:
[M. Furlan]
Year of publishing:
2016
PID:
20.500.12556/DKUM-58442
UDC:
004.738.5
COBISS.SI-ID:
12336668
NUK URN:
URN:SI:UM:DK:8T2U2QYJ
Publication date in DKUM:
20.06.2016
Views:
1733
Downloads:
205
Metadata:
Categories:
EPF
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:
FURLAN, Maja, 2016,
PRIMERJALNA ANALIZA SPLETNIH STRANI ŠPORTNIH TRGOVIN
[online]. Bachelor’s thesis. Maribor : M. Furlan. [Accessed 23 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=58442
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
A COMPARATIVE ANALYSIS OF SPORT SHOP WEBSITES
Abstract:
Website must be well-founded, as the buyer decides in a few seconds whether to stay on it or leave the website. Not functional and unattractive website, or a website which requires long time to load, can quickly discourage a buyer from buying and seeking information elsewhere. In diploma thesis, entitled A Comparative analysis of sport shop websites, we analysed the websites of three online sport stores. In the theoretical part of the thesis, we have identified e-commerce, the advantages and disadvantages of e-commerce, we looked into the website itself and the criteria that must be followed by companies if they want a good website. Due to the increasing integration of social media in the business world and in communication with customers, we present in the third part the social media, their prevalence in Slovenia and the benefits they bring to the companies. In the practical part, we will present websites from Hervis, Intersport and Superge.si (Tomas sport) and compare them with each other. Based on the criteria specified for the creation of websites, we concluded that the selected web pages do meet these criteria; however, some websites still have their shortcomings.
Keywords:
electronic commerce
,
website
,
web 2.0
,
social media
,
web site analysis
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