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Title:Who are wellness customers? : an empirical study in the Croatian hotel industry
Authors:ID Marković, Suzana (Author)
ID Raspor, Sanja (Author)
ID Komšić, Jelena (Author)
Files:URL http://www.dlib.si/details/URN:NBN:SI:DOC-ZSGLUFB9
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:Although wellness is becoming an increasingly popular concept in practice, academic research regarding wellness services, in general, and tourists as wellness customers, in particular, is lacking. Thus, the purpose of this study is to identify the main characteristics of wellness customers in hotel wellness settings. The study was conducted in hotel wellness centres in the Opatija Riviera (Croatia). The empirical research was organized in two steps, using two different instruments for collecting primary data: the modified ATLAS wellness questionnaire and the modified SERVQUAL questionnaire. The first questionnaire was used to determine the main demographic and travel characteristics of wellness customers and identify their habits regarding wellness services. The second questionnaire aimed to assess wellness customersʼ expectations and perceptions of service quality. Questionnaires were distributed in 11 hotel wellness centres in the Opatija Riviera during the spring months of 2010. In order to meet the study goals, descriptive, bivariate and multivariate (exploratory factor analysis and reliability analysis) statistical analyses were conducted. The study contributes to a better understanding of the particular lifestyle characteristics of hotel wellness customers. Furthermore, the findings offer wellness managers a better understanding of customersʼ expectations and perceptions of the performed service.
Year of publishing:2012
Number of pages:str. 24-34
Numbering:Letn. 58, št. 1/2
PID:20.500.12556/DKUM-56279 New window
UDC:338.48-6:613
ISSN on article:0547-3101
COBISS.SI-ID:10976028 New window
NUK URN:URN:SI:UM:DK:GR9URNUG
Publication date in DKUM:21.12.2015
Views:1162
Downloads:54
Metadata:XML DC-XML DC-RDF
Categories:Misc.
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MARKOVIĆ, Suzana, RASPOR, Sanja and KOMŠIĆ, Jelena, 2012, Who are wellness customers? : an empirical study in the Croatian hotel industry. Naše gospodarstvo : revija za aktualna gospodarska vprašanja [online]. 2012. Vol. 58, no. 1/2, p. 24–34. [Accessed 18 April 2025]. Retrieved from: http://www.dlib.si/details/URN:NBN:SI:DOC-ZSGLUFB9
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Record is a part of a journal

Title:Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Secondary language

Language:Slovenian
Title:Kdo so velneški gosti?
Abstract:Čeprav je velnes v praksi vse bolj priljubljen, je pomanjkanje splošnih znanstvenih raziskav o velneških storitvah in specifičnih raziskav o turistih kot uporabnikih teh storitev precejšnje. Izhajajoč iz tega, je namen naše raziskave identificirati ključne značilnosti uporabnikov velneških storitev v okviru tovrstnih hotelskih ponudb. Raziskava je bila izvedena v velneških centrih na Opatijski rivieri (Hrvaška). Empirična raziskava je bila sestavljena iz dveh korakov, pri čem sta bila uporabljena dva instrumenta za zbiranje primarnih podatkov, in sicer prilagojen vprašalnik o velneških storitvah ATLAS ter prilagojen vprašalnik SERVQUAL. Prvi vprašalnik smo uporabili za določanje glavnih demografskih in potovalnih značilnosti uporabnikov velneških storitev ter za ugotavljanje njihovih navad glede tovrstnih storitev, z drugim vprašalnikom pa smo želeli oceniti pričakovanja in zaznavanja uporabnikov glede kakovosti velneških storitev. Vprašalnike smo razdelili v 11 hotelskih velneških centrih na Opatijski rivieri v pomladnih mesecih leta 2010. Za doseganje ciljev raziskave smo izvedli več statističnih analiz (deskriptivno, bivariatno in multivariatno analizo - eksploratorno faktorsko analizo in analizo zanesljivosti). Študija prispeva k boljšemu razumevanju specifičnih značilnosti življenjskega sloga uporabnikov velneških storitev. Ugotovitve raziskave lahko pomagajo velneškim managerjem bolje razumeti pričakovanja uporabnikov in njihova mnenja o opravljenih storitvah.
Keywords:wellness, storitve, hotelirstvo, analiza, statistična analiza


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