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DKUM
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Title:
Integracija družbenih medijev v proces upravljanja strank
Authors:
ID
Janc, Petra
(Author)
ID
Polančič, Gregor
(Mentor)
More about this mentor...
Files:
MAG_Janc_Petra_2015.pdf
(4,43 MB)
MD5: BD436D3C3C1E386DAFDB3E45FDC73FF3
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Magistrsko delo obravnavna vključevanje podjetij pri uporabi družbenega CRM-sistema. Aktivnost podjetij na družbenih medijih in njihov odnos do potencialnih strank smo raziskali s pomočjo opazovanja. Prav tako smo v nalogi analizirali dejavnike, ki so bistveni, da podjetje pritegne interes morebitnih potencialnih strank in te zadrži dlje časa v krogu svojih sledilcev. Pri tem smo ugotovili, da pogostost objavljanja s strani podjetij ne vpliva na povečanje števila sledilcev. V nasprotju s tem pa imata velik vpliv na sledilce vrsta in format objavljene vsebine. V današnjem času je pomembno, da je podjetje dejavno tudi na družbenih medijih.
Keywords:
družbeni mediji
,
CRM
,
družbeni CRM
,
družbena omrežja
,
SCRM
Place of publishing:
Maribor
Publisher:
[P. Janc]
Year of publishing:
2015
PID:
20.500.12556/DKUM-54090
UDC:
316.77:004.77(043.2)
COBISS.SI-ID:
19190550
NUK URN:
URN:SI:UM:DK:QOSZWZVI
Publication date in DKUM:
12.10.2015
Views:
1841
Downloads:
147
Metadata:
Categories:
KTFMB - FERI
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Vancouver
:
JANC, Petra, 2015,
Integracija družbenih medijev v proces upravljanja strank
[online]. Master’s thesis. Maribor : P. Janc. [Accessed 25 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=54090
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Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
Incorporating social media into customer relationship management
Abstract:
The master thesis describes how active are companies in cooperation with their potential customers and how frequently they attend conversations via social CRM. We have used the observation method, to research the activity of companies on social media and their relationship with potential customers. Furthermore, we have exposed the important factors by which companies attract interest of potential customers and hold them longer in a group of their followers. At this way we found out, that frequency posting does not affect the number of followers. In the opposite, the post type and format have a massive effect on followers. These days it is very important for companies to be active on social media sites.
Keywords:
social media
,
CRM
,
social CRM
,
social networks
,
SCRM
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