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DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
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COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
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Title:
SPLETNA KOMUNIKACIJA KOT ORODJE TRŽENJA IN ODNOSOV Z JAVNOSTMI
Authors:
ID
Obrez, Alen
(Author)
ID
Žilič Fišer, Suzana
(Mentor)
More about this mentor...
ID
Tomažič, Tina
(Comentor)
Files:
MAG_Obrez_Alen_2015.pdf
(9,19 MB)
MD5: D5A2AB190A09AE7834CE4D5DD879D4CB
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Teoretični del magistrskega dela govori o komunikaciji, svetovnem spletu kot produktu tehnološkega razvoja in pojavu spletnega komuniciranja. Slednja se dandanes uporablja na številnih področjih, močan vpliva pa ima tudi na trženje in odnose z javnostmi. Spletna komunikacija je na ti dve področji prinesla nova orodja ter tudi nove komunikacijske kanale. Praktični del diplomske naloge daje vpogled v podjetje Celjski sejem d.d., ki se ukvarja z organizacijo sejmov ter drugih dogodkov. Namen magistrskega dela je bilo ugotavljanje vpliva spletnega komuniciranja na podjetje ter njegove javnosti.
Keywords:
splet
,
komuniciranje
,
trženje
,
odnosi z javnostmi
Place of publishing:
[Maribor
Publisher:
A. Obrez
Year of publishing:
2015
PID:
20.500.12556/DKUM-53933
UDC:
659.4:316.77(043.2)
COBISS.SI-ID:
19099414
NUK URN:
URN:SI:UM:DK:V7ICVD5E
Publication date in DKUM:
28.10.2015
Views:
1729
Downloads:
347
Metadata:
Categories:
KTFMB - FERI
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Vancouver
:
OBREZ, Alen, 2015,
SPLETNA KOMUNIKACIJA KOT ORODJE TRŽENJA IN ODNOSOV Z JAVNOSTMI
[online]. Master’s thesis. Maribor : A. Obrez. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=53933
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Secondary language
Language:
English
Title:
ONLINE COMMUNICATION AS A MARKETING AND PUBLIC RELATIONS TOOL
Abstract:
The theoretical part of the master thesis deals with communication, the world wide web as a product of technological development and the occurence of internet communication. The latter is used in several fields these days, with marketing and public relations being just two where it holds immense influence. Internet communication brought new tools and communication channels to these two fields. The thesis's practical part offers a view into Celjski sejem d.d., a company which organizes fairs and similar events. Thus the aim of this work was to identify internet communication's influence on the company and its activities.
Keywords:
world wide web
,
communication
,
marketing
,
public relations
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