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Title:
Berljivost pisma predsednika uprave v letnih poročilih slovenskih javnih družb
Authors:
ID
Kuharič, Maja
(Author)
ID
Korošec, Bojana
(Mentor)
More about this mentor...
Files:
UN_Kuharic_Maja_2015.pdf
(849,54 KB)
MD5: 7F45C1DD51EE2686DAB5500958008D61
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Diplomski projekt zajema predstavitev in proučevanje pisem predsednikov uprav v letnih poročilih slovenskih javnih družb. Pismo predsednika uprave je sestavina letnega poročila, ki ni zakonsko opredeljena. V njem predsednik uprave na kratko predstavi preteklo poslovanje podjetja ter možnosti in načrte podjetja za prihodnost. Ker je pismo predsednika uprave verjetno zelo bran del letnega poročila s strani širše javnosti je zelo pomembno, da je le to brez težav berljivo in razumljivo. Teoretični del diplomskega projekta predstavljata drugo in tretje poglavje. V drugem poglavju je natančno predstavljen pomen, vsebina in namen pisma predsednika uprave. V tretjem poglavju pa so opisani pomen berljivosti, dejavniki, ki vplivajo na berljivost, in Flesch formula, ki je namenjena merjenju berljivosti posameznega besedila. Praktični del diplomskega projekta predstavljata četrto in peto poglavje. V četrtem poglavju je predstavljeno proučevanje berljivosti pisem predsednikov uprav v letnih poročilih slovenskih javnih družb. Berljivost smo proučevali s pomočjo Flesch formule, ki je med strokovnjaki zelo priljubljena zaradi svoje objektivnosti. V petem poglavju pa je predstavljeno dodatno proučevanje pisem predsednikov uprav, ki se nanaša na proučevanje dolžine in nebesednih sestavin pisem predsednikov uprav v letnih poročilih slovenskih javnih družb.
Keywords:
pismo predsednika uprave
,
letno poročilo
,
berljivost
,
Flesch indeks
Place of publishing:
Maribor
Publisher:
[M. Kuharič]
Year of publishing:
2015
PID:
20.500.12556/DKUM-53806
UDC:
657.3
COBISS.SI-ID:
12095004
NUK URN:
URN:SI:UM:DK:MWTADBCH
Publication date in DKUM:
21.10.2015
Views:
1378
Downloads:
116
Metadata:
Categories:
EPF
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:
KUHARIČ, Maja, 2015,
Berljivost pisma predsednika uprave v letnih poročilih slovenskih javnih družb
[online]. Bachelor’s thesis. Maribor : M. Kuharič. [Accessed 25 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=53806
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Secondary language
Language:
English
Title:
Readability of the Letter to Shareholders in Annual Reports of Slovenian Public Companies
Abstract:
The diploma project comprises the presentation and study of letters to shareholders in the annual reports of Slovenian public companies. The letter to shareholders is a component of the annual report that is not legally defined. In it, the chairman of the board makes a brief presentation of the business operations so far and the company’s opportunities and plans for the future. Since the letter to shareholders is probably a part of the annual report that is highly read by the wider public, it is very important that it is easily readable as well as comprehensible. The second and third chapters represent the theoretical part of the diploma project. In chapter two, the definition, content and purpose of a letter to shareholders is presented in detail. While in chapter three the definition of readability, the factors that effect readability, and the Flesch formula, which measures the readability of a text, are described. The fourth and fifth chapters represent the practical part of the diploma project. The fourth chapter comprises the study of letters to shareholders in the annual reports of Slovenian public companies. We studied the readability of a text using the Flesch formula, which is very popular among experts due to its objectivity. The fifth chapter comprises the additional study of letters to shareholders, which refers to the study of the length and non-linguistic elements in letters to shareholders in the annual reports of Slovenian public companies.
Keywords:
letter to shareholders
,
annual report
,
readability
,
Flesch index
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