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DKUM
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Title:
POSLOVNI NAČRT PODJETJA BO - MA FOTOGRAFIJA, BOŠTJAN JAMŠEK S.P.
Authors:
ID
Jamšek, Boštjan
(Author)
ID
Ferjan, Marko
(Mentor)
More about this mentor...
Files:
VS_Jamsek_Bostjan_2015.pdf
(1,71 MB)
MD5: 0D643A2245CC6C9D04E97A08B6D0C51D
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Ljubiteljska fotografija je ustanovitelja podjetja pripeljala do ideje o ustanovitvi samostojnega podjetja. Za uspešno podjetje pa je pomemben dober poslovni načrt. Poslovni načrt vsebuje opis podjetja, fotografske storitve kot njegovo glavno panogo, poslovni program ter opredelitev bodočega poslovanja. Poslovni načrt je osnovni element, ki pripomore k ustvarjanju ali širitvi podjetja. Ker je danes težka gospodarska situacija in konkurenca velika na področju fotografskih storitev, je zelo pomembno, kako je podjetje umeščeno in zaznamovano v očeh naročnika. Ker pa nas je zanimalo, ali je poslovni načrt podjetja dober, smo opravili raziskavo, ki nam je dala pomembne odgovore, ki smo jih iskali. V raziskavo smo vključili potencialne naročnike fotografskih storitev. Zanimalo nas je, kakšne so želje in kriteriji potencialnih strank, ki bi koristile storitve podjetja. V raziskavi smo se dotaknili cen, načinov promocij, pestrosti ponudbe, kaj vse mora odlikovati fotografa. Ti kriteriji pa so obenem odločilni za uspešnost podjetja. Z raziskavo smo ugotovili, da je poslovni načrt podjetja postavljen pravilno. Le nekaj manjših popravkov bo potrebnih, da bo podjetje delovalo čim bolj v prid potencialnim naročnikom ter ne nazadnje v korist podjetja. Podjetje je s svojo ponudbo na pravi poti in odločitev o ustanovitvi podjetja je bila smiselna.
Keywords:
poslovni načrt
,
fotografija
,
poslovni program
,
strateški načrt podjetja
Place of publishing:
Maribor
Year of publishing:
2015
PID:
20.500.12556/DKUM-47854
COBISS.SI-ID:
7433235
NUK URN:
URN:SI:UM:DK:Q1NQ6DYG
Publication date in DKUM:
22.05.2015
Views:
2058
Downloads:
390
Metadata:
Categories:
FOV
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:
JAMŠEK, Boštjan, 2015,
POSLOVNI NAČRT PODJETJA BO - MA FOTOGRAFIJA, BOŠTJAN JAMŠEK S.P.
[online]. Bachelor’s thesis. Maribor. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=47854
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Secondary language
Language:
English
Title:
BUSSINES PLAN OF A COMPANY BO - MA FOTOGRAFIJA, BOŠTJAN JAMŠEK S.P.
Abstract:
Amateur photography has led the founder of the company to the idea of establishing an independent company. A good business plan is important for a successful company. The business plan includes a description of the company, photography services and its main sector, a business programme and a definition of its future business. The business plan is a basic element which helps creating and expanding the company. Because of difficult economic situation and large competition at the area of photography services, it is very important how the company is placed and marked in the eyes of its users. We have done a research because we wanted to know if the business plan is a good one. The research has given us some important answers we have been searching for. We have included potential subscribers of photographic services. We have been interested to know what wishes and criteria of potential customers are that might be useful for the company's services. We have focused on prices, ways of promotion, variety of offer, what has to be included in a photographer. These criteria are important for success of the company at the same time. We have found out with the research that the business plan of the company is a correct one. Only a few smaller corrections are needed for the benefits of the company and its potential customers. The company has the right offer and the decision for establishing it was reasonable.
Keywords:
business plan
,
photography
,
business programme
,
strategic plan of a company
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