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Title:MERJENJE IN MANAGEMENT KAKOVOSTI IN ZADOVOLJSTVA S TURISTIČNO DESTINACIJO: PRIMER DESTINACIJE MARIBOR
Authors:ID Sabo Turner, Tanisa (Author)
ID Milfelner, Borut (Mentor) More about this mentor... New window
ID Šarotar Žižek, Simona (Comentor)
Files:.pdf MAG_Mihelic_Tanisa_2015.pdf (2,11 MB)
MD5: 73F1E6524E21AE67CA4EDF65C7A5DC0E
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Globalizacija, čas v katerem živimo, je zaznamovana z nenehnimi spremembami, ki se jim ne moremo izogniti in predstavljajo edino stalnico našega življenja. Konkurenčni boj med podjetji je z vsakim dnem večji, zato je zelo pomembno, da podjetja postanejo inovativna, znajo navdušiti odjemalce in so boljša od konkurentov. Področje, ki smo ga raziskovali v magistrskem delu se navezuje na management kakovosti in zadovoljstva s turistično destinacijo Maribor. V današnjem konkurenčnem okolju predstavlja kakovost storitev najpomembnejši cilj, ki pripomore k zadovoljitvi potreb odjemalcev. Za vsako podjetje oz. destinacijo pa je pomembno tudi, da potekata proizvodnja in marketing storitev ob najmanjših možnih stroških, ob katerih se zadovoljujejo potrebe odjemalcev, kar je glavni namen managementa kakovosti.
Keywords:turistična destinacija, destinacijski managament, zadovoljstvo odjemalcev, managament kakovosti, kakovost storitev
Place of publishing:Maribor
Publisher:[T. Mihelič]
Year of publishing:2015
PID:20.500.12556/DKUM-47837 New window
UDC:338.48
COBISS.SI-ID:12047132 New window
NUK URN:URN:SI:UM:DK:68DENDOG
Publication date in DKUM:06.08.2015
Views:2190
Downloads:284
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
SABO TURNER, Tanisa, 2015, MERJENJE IN MANAGEMENT KAKOVOSTI IN ZADOVOLJSTVA S TURISTIČNO DESTINACIJO: PRIMER DESTINACIJE MARIBOR [online]. Master’s thesis. Maribor : T. Mihelič. [Accessed 22 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=47837
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Secondary language

Language:English
Title:Quality and Satisfaction Measurement and Management: The Case Tourist Destination Maribor
Abstract:Globalization, the modern times are marked with permanent changes, which we cannot avoid and which represent the only constant of our lives. The competition between companies is getting fiercer by the day, which is why it is of great importance for the companies to become more innovative, to know how to impress their clients and to be better than the competition. The field of research in this master paper is aiming at quality management and the satisfaction with the tourist destination Maribor. In today's competitive environment, service quality is the most important goal that contributes to the clients’ satisfaction. For each company or destination, it is also important that the production costs and service marketing are kept as low as possible while at the same time meeting the clients’ needs, which is the main purpose of quality management.
Keywords:tourist destination, destination management, customer satisfaction, quality management and service quality


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