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Title:
DRUŽBENA OMREŽJA KOT ORODJE SPLETNEGA MARKETINGA
Authors:
ID
Milojčić, Monika
(Author)
ID
Vukovič, Goran
(Mentor)
More about this mentor...
ID
Urh, Marko
(Comentor)
Files:
UN_Milojcic_Monika_2015.pdf
(1,42 MB)
MD5: 8C86089AD40EA9CAD9EF5613D5696199
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
V diplomskem delu smo predstavili, kaj je marketing in kakšne so njegove oblike. Bolj podrobno smo prikazali spletni marketing. Opisali smo razvoj spleta s primerjavo web1 in web2 kot začetek razvoja družbenih omrežij. To je bil temelj za raziskavo, kjer so nas zanimala družbena omrežja kot orodje spletnega marketinga. V raziskovalnem delu smo ugotovili, katera so najpogosteje obiskana družbena omrežja in razlike med spoloma pri uporabi družbenih omrežij. Ugotovili smo, kako uporabniki dojemajo družbena omrežja v primerjavi z drugimi načini oglaševanja.
Keywords:
družbena omrežja
,
spletni marketing
,
uporabniki
,
podjetja
,
kupci
Place of publishing:
Kranj
Year of publishing:
2015
PID:
20.500.12556/DKUM-47610-f8bb32f9-8b71-fcd2-96e8-affdcc1017e8
COBISS.SI-ID:
7425299
NUK URN:
URN:SI:UM:DK:QKO5DPSZ
Publication date in DKUM:
14.04.2015
Views:
3090
Downloads:
611
Metadata:
Categories:
FOV
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Vancouver
:
MILOJČIĆ, Monika, 2015,
DRUŽBENA OMREŽJA KOT ORODJE SPLETNEGA MARKETINGA
[online]. Bachelor’s thesis. Kranj. [Accessed 17 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=47610
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Secondary language
Language:
English
Title:
SOCIAL NETWORKS AS A TOOL FOR ONLINE MARKETING
Abstract:
In our diploma thesis, we presented what is marketing and its forms. More specifically we presented online marketing. We described the development of internet by comparing web1 and web2 as the beginning of social networks. This was the basis for the study, where we were interested in social networks as a tool for online marketing. The point of our research was to determine which are the most visited social networks and what were the gender differences between the usage of social networks. We were interested in how users perceive social networs as a method of advertising with other methods of advertising.
Keywords:
social networks
,
online marketing
,
users
,
company
,
buyers
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