Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
DIGITALNO MARKETINŠKO KOMUNICIRANJE V PODJETJU SIMOBIL D.D.
Authors:
ID
Cajnko, Katja
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
MAG_Cajnko_Katja_2015.pdf
(1,58 MB)
MD5: 104BB1E18CF022002F5C830B44ECEA8A
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Digitalni marketing oz. marketinško komuniciranje je relativno nov tehnološki izraz, ki je izbruhnil v svet industrije. Opredelimo ga lahko kot promocijsko izpostavljenost izdelkov ali svetovnih blagovnih znamk skozi eno ali več oblik družbenega mreženja. Povzroča pravi gospodarski razcvet, medtem ko so tradicionalne marketinške metode postale manj dobičkonosne in zastarele ter se v veliki večini osredinjajo samo na televizijske in časopisne oglase. Njegov obstoj ne gre jemati kot luksuzen ali sekundaren vir marketinga, saj številni napovedujejo, da bo kmalu prevzel vlogo tradicionalnega marketinga, kar je posledica vse večjih potreb odjemalcev in povečanja zavedanja posameznikov. Odjemalci po vsem svetu so postali zelo kritični in se pred nakupom izdelkov ali storitev o teh skrbno informirajo. Okusi so vedno bolj različni in težko zadovoljivi. Digitalni marketing zato velja za veliko bolj donosnega, saj omogoča podjetjem tesnejše stike s svojimi odjemalci. Vendar ohranjanje uspeha, doseženega z digitalnim marketinškim komuniciranjem, ni lahka naloga. Z namenom ustvariti učinkovito digitalno marketinško kampanjo, morajo podjetja razumeti svoj tip odjemalcev in svoje sporočilo predstaviti na preprost, iskren in atraktiven način. Podjetja morajo prav tako upoštevati mnenja odjemalcev ter svoje izdelke redno posodabljati in iskati inovacije. V naslednjih poglavjih bomo podrobneje opredelili pojem digitalni marketing oz. marketinško komuniciranje, pogledali njegove dobre in slabe strani, predstavili izzive, s katerimi se spoprijema, raziskali njegovo povezavo s tradicionalnim marketingom, se dotaknili aktualnih trendov na tem področju ter ga prikazali na primeru uspešnega podjetja.
Keywords:
digitalni marketing
,
marketinško komuniciranje
,
trendi
,
digitalni mediji
Place of publishing:
Maribor
Publisher:
[K. Cajnko]
Year of publishing:
2015
PID:
20.500.12556/DKUM-47422
UDC:
659.3
COBISS.SI-ID:
11987996
NUK URN:
URN:SI:UM:DK:DGMK0RDN
Publication date in DKUM:
19.05.2015
Views:
2779
Downloads:
734
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
CAJNKO, Katja, 2015,
DIGITALNO MARKETINŠKO KOMUNICIRANJE V PODJETJU SIMOBIL D.D.
[online]. Master’s thesis. Maribor : K. Cajnko. [Accessed 18 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=47422
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
Navtična industrija in trajnostni poslovni modeli
Prostorsko načrtovanje trajnostnega turizma s pomočjo analize nosilne zmogljivosti
Similar works from other repositories:
Mechanical engineering
Energy efficiency
SEEP 2017
Technical developments in vehicles
SEEP 2017
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
DIGITAL MARKETING COMMUNICATIONS IN SIMOBIL D.D.
Abstract:
Digital Marketing is a new technological term that bursts into the world of industry. It can be defined as the promotional exposure of products or world brands through one or more forms of social networking. It has been deemed to be the new economic boom approach. Traditional marketing methods of merchandise have become less profitable and outdated. It only focused on tv and newspaper ads to attract consumers attention. The notion of a digital marketing burst , is not meant to be a luxurious or a secondary source of marketing but it emerges to substitute the traditional marketing. This is due to the excess needs of the consumers as well as the increase of awareness for individuals . Customers all over the world have become very critical and constantly researching products before making any purchase. The general taste has become sophisticated and hard to please. As a result digital marketing is thought to be a much profitable and greater way of fulfilling the needs of the general population. On the other hand, it is not an easy task to obtain success via digital marketing. In order to develop an effective digital marketing campaign, it is important for an enterprise to understand the types of customers it is serving and to work hard on conveying its marketing message in the simplest, most honest and attractive way possible. Also marketers need to consider customers reviews and be flexible to update and innovate their products. In the following chapters we will therefore further define the concept of digital marketing and marketing communications, look at its good and bad sides, present challenges that digital marketing is faced with, investigate its relation with traditional marketing, look at the current trends in this field and analize a case of a company which is using digital marketing.
Keywords:
digital marketing
,
marketing communications
,
trends
,
digital media
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
