Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
MARKETING DOGODKA
Authors:
ID
Perger, David
(Author)
ID
Milfelner, Borut
(Mentor)
More about this mentor...
Files:
VS_Perger_David_2014.pdf
(1,17 MB)
MD5: 56AA99146C125F438E8CF35DB8E216DC
Language:
Slovenian
Work type:
Final seminar paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Dogodki so priložnosti, ki se jih vsi radi udeležujemo, pa naj bodo športne, kulturne, izobraževalne ali katere druge. Zahtevnejša stran dogodka je njegova organizacija, ki mora potekati po določenem zaporedju, zato da ne izpustimo kakšnega pomembnega dela načrtovanja. Skozi diplomski projekt želim predstaviti vse pomembne dele, od načrtovanja do izvedbe dogodka, ki ključno vplivajo na uspešnost vsakega dogodka. Največja napaka organizatorjev je, da pozabijo na aktivnosti po samem dogodku, ki so opisane v drugem poglavju. Diplomski projekt je sestavljen iz štirih delov, ki so razdeljeni na podpoglavja. Prvi del predstavlja uvod, ki predstavi problematiko diplomskega projekta, njegove cilje, namen, predpostavke in omejitve ter metode dela. V drugem delu diplomskega projekta definiram pojem dogodek, razložim njegov pomen ter opišem sestavne dele, na katere mora biti pozoren vsak organizator dogodka. Tretji in najpomembnejši del diplomskega projekta je marketing dogodka, v katerem opišem marketinške aktivnosti, ki so povezane s samim dogodkom. Zadnje poglavje predstavlja praktičen primer teniškega dogodka, ki sem ga organiziral. V tem delu opišem kako sem se lotil načrtovanja in organiziranja dogodka, kako sem iskal sponzorje, katere promocijske kanale sem izbral, samo izvedbo dogodka in aktivnosti izvajane po dogodku.
Keywords:
Dogodek
,
marketing dogodka
,
teniški turnir
Place of publishing:
Maribor
Publisher:
[D. Perger]
Year of publishing:
2014
PID:
20.500.12556/DKUM-45956
UDC:
339.138
COBISS.SI-ID:
11833628
NUK URN:
URN:SI:UM:DK:6XBCGAMC
Publication date in DKUM:
29.10.2014
Views:
2174
Downloads:
359
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
PERGER, David, 2014,
MARKETING DOGODKA
[online]. Bachelor’s thesis. Maribor : D. Perger. [Accessed 17 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=45956
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
ǂThe ǂattitudes of teachers and students of primary teacher education programme towards discovering and working with gifted pupils
Standpoints of primary teacher education students referring to team work
Opinion of primary school teachers on the use of e-material for environmental science
Methods of how primary school teachers cope with adverse behaviour of children at school
ATTITUDES OF PRIMARY SCHOOL TEACHER TOWARDS THE FINE ARTS SUBJECT
Similar works from other repositories:
Attitudes of primary education students towards problem topics in literature class
Primary teachers` confrontation with cyberbullying
Wiewpoints of the students of the Primary Teacher Education on the integration of the Roma children in regular primary schools
Stališča študentov razrednega pouka o vključevanju učencev priseljencev v šolo
Motivacijske dejavnosti učiteljev pri pouku glasbene umetnosti v drugem vzgojno-izobraževalnem obdobju osnovne šole
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
EVENT MARKETING
Abstract:
Events are something we all like to attend, should they be sport related, cultural or educational. The difficult side of the event is its planning, which must be carried out in a specific order, so that we do not forget any important part. Throughout my diploma project, I want to present all important parts (from planning to execution) that have a large impact on the success of the event. The biggest mistake the event planners make is forgetting about the activities after the event, which are described in the second chapter. My diploma project consists of 4 parts, which are divided into subchapters. The first part is an introduction, which presents problems of this project, its aims, intentions, assumptions and limitations, and the methods of work. In the second part of the diploma project, I define the term event and its meaning, and describe components, to which the event planners must pay attention. The third and most important part of this diploma project is about the marketing of an event and all marketing activities associated with it. The final part presents a practical example of a tennis event that I organized myself. In this chapter, I describe how I started planning and organizing the event, how I searched for sponsors, which promotional channels I have chosen, the execution of the event and the activities carried out after it.
Keywords:
event
,
event marketing
,
tennis tournament
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
