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DKUM
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Title:
OGLAŠEVANJE V AVTOINDUSTRIJI
Authors:
ID
Tomažin, Blaž
(Author)
ID
Zajc, Melita
(Mentor)
More about this mentor...
Files:
UNI_Tomazin_Blaz_2014.pdf
(8,53 MB)
MD5: 15BD302F428B7830B06A43915BA6323B
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu se osredinjamo na oglaševanje in komunikacijo z javnostjo v avtoindustriji skozi različne vire. Naše vodilo je bilo vprašanje, kako efektivno in kreativno predstaviti nove proizvode in jih z modernim pristopom ter idejami uspešno lansirati v širšo javnost. Pri tem smo primerjali tehnike in pristope, kako se je z leti ta postopek spreminjal in kje so razlike ter kje je prostor za izboljšave. Za analizo dobre prakse smo izbrali BMW Group. Za to podjetje smo zbrali in analizirali različne pristope oglaševanja ter na podlagi tega izdelali reklamen video za izbrano vozilo.
Keywords:
Oglaševanje
,
avtoindustrija
,
produkcija
,
tehnike
Place of publishing:
Maribor
Publisher:
[B. Tomažin]
Year of publishing:
2014
PID:
20.500.12556/DKUM-45381
UDC:
659.1:629.331(043.2)
COBISS.SI-ID:
19170838
NUK URN:
URN:SI:UM:DK:VI5ZPBH1
Publication date in DKUM:
06.11.2015
Views:
953
Downloads:
66
Metadata:
Categories:
KTFMB - FERI
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Vancouver
:
TOMAŽIN, Blaž, 2014,
OGLAŠEVANJE V AVTOINDUSTRIJI
[online]. Bachelor’s thesis. Maribor : B. Tomažin. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=45381
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Secondary language
Language:
English
Title:
ADVERTISING IN AUTOMOTIVE INDUSTRY
Abstract:
This thesis focuses on advertising and public relations in the auto industry through various sources and how to effectively and creatively present new products and float them into the general public with a modern approach and ideas. I have compared techniques and approaches which changed the process over the years, searched for differences and improvements. For the analysis of good practice I have chosen the BWM Group where I have collected and analysed various approaches of advertising and on the basis of these created an advertisement for the chosen vehicle.
Keywords:
Advertising
,
car industry
,
production
,
techniques
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