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Title:
UPORABA MANIPULACIJE V MEDIJIH
Authors:
ID
Lovrec, Aja
(Author)
ID
Vezjak, Boris
(Mentor)
More about this mentor...
Files:
MAG_Lovrec_Aja_2014.pdf
(844,36 KB)
MD5: 15189AD63F675F79F9A30BADE164A843
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FF - Faculty of Arts
Abstract:
Manipulacija v medijih postaja aktualna tema različnih sodobnih raziskav. V magistrski nalogi so predstavljeni različni načini uporabe in učinkov manipulacije v javnih občilih in množičnih medijih. Del njenega delovanja sta tudi senzacionalizem in spektakel, ki sta nadomestila novinarski vrlini objektivnost in resnicoljubnost. Naloga pa med drugim obravnava (manipulativno) vlogo oglaševanja in odnosov z javnostmi v sodobnem novinarstvu in situacije, ko medije obvladuje povečanje moči kapitala nad javnim dobrim. Trdimo, da so v nekaterih primerih mediji spremenili svojo vlogo iz obveščevalca v prodajalca. Temu v veliki meri pripomorejo tudi novinarji, ki pri svojem delu radi opuščajo profesionalne standarde in etične vrednote. Pomemben del naloge se ukvarja z možnimi načini ubranitve pred manipulacijo, kar je običajno spregledana tema. Omejevanje manipulacije je možno na sistemski ravni, pomembno pa je že njeno prepoznavanje. Tega se lahko lotimo s filozofskimi orodji in s tem, da vzpodbujamo bralce, gledalce in poslušalce novic in prispevkov h kritičnemu mišljenju in pretresu, hkrati pa vztrajamo pri tem, da ima javnost pravico biti obveščena o temah, ki jo zadevajo, in to na pravilen in ustrezen način.
Keywords:
manipulacija
,
mediji
,
odnosi z javnostmi
,
PR
,
oglaševanje
Place of publishing:
Maribor
Publisher:
[A. Lovrec]
Year of publishing:
2014
PID:
20.500.12556/DKUM-44931
UDC:
316.77:659.3(043.2)
COBISS.SI-ID:
20801800
NUK URN:
URN:SI:UM:DK:9MHN9IYD
Publication date in DKUM:
24.09.2014
Views:
3756
Downloads:
588
Metadata:
Categories:
FF
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Vancouver
:
LOVREC, Aja, 2014,
UPORABA MANIPULACIJE V MEDIJIH
[online]. Master’s thesis. Maribor : A. Lovrec. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=44931
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Secondary language
Language:
English
Title:
MANIPULATION BY THE MEDIA
Abstract:
Media manipulation has become a current theme of contemporary research. Various media manipulation strategies that influence public and mass media are presented in the thesis. Sensationalism and spectacle are a part of manipulation and they have replaced the virtues of objectivity and veracity in journalism. The thesis also examines (manipulative) influence of advertising and PR in contemporary journalism. Furthermore, the situations in which the power of capital influences public goods are also introduced. It is presumed that some media have changed their role from an informant to the seller of information. Journalists who do not do their job professionally and disregard ethical standards and norms could also be blamed for this shift in media role. Different ways of protection against media manipulation are also presented in the thesis. Namely, this is usually a neglected topic. Control over the manipulation by the media and its restriction is possible on the level of the system, however its identification is of the vital importance. The process of the identifying media manipulation is possible with philosophical instruments and by encouraging readers, viewers and listeners of news, and articles to process information with a critical approach and analysis. We insist that the audience has the right to be well-informed about current events.
Keywords:
manipulation
,
media
,
PR
,
advertising
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