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Title:
CELOSTNA PODOBA NAVIDEZNEGA PODJETJA MASAJ MASAŽE
Authors:
ID
Zajc, Miha
(Author)
ID
Ivanišin, Marko
(Mentor)
More about this mentor...
Files:
UNI_Zajc_Miha_2012.pdf
(2,39 MB)
MD5: 00B82FE8183447C00FAF67BF24D12194
PID:
20.500.12556/dkum/8175f792-a4e3-4e1c-8698-387e35891c26
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Podjetja vseskozi prihajajo na trg. Za dobro delovanje in prepoznavnost ni dovolj le kakovosten izdelek ali storitev. Preučiti je potrebno tudi posamezne pojme, kot so: celostna grafična podoba, realna identiteta organizacije, simbolni identitetni sistem. Celostna grafična podoba ima v svetu veliko veljavo. Dobro zastavljena in zasnovana ima za seboj veliko proučevanja in znanja. Da bi bila prepoznavna, mora odražati vizijo in poslanstvo organizacija, hkrati pa nas mora spomniti na točno določeno storitev ali izdelek. Opravljena raziskava temelji na teoriji o celostni grafični podobi in proučuje tako organizacijsko komunikacijo kot tudi oblikovalsko zasnovo celostne grafične podobe.
Keywords:
celostna grafična podoba
,
organizacijsko komuniciranje
,
strateške opredelitve organizacije.
Place of publishing:
Maribor
Publisher:
[M. Zajc]
Year of publishing:
2012
PID:
20.500.12556/DKUM-38003
UDC:
766:339.13(043.2)
COBISS.SI-ID:
16570134
NUK URN:
URN:SI:UM:DK:BHZTWOST
Publication date in DKUM:
27.11.2012
Views:
5148
Downloads:
154
Metadata:
Categories:
KTFMB - FERI
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:
ZAJC, Miha, 2012,
CELOSTNA PODOBA NAVIDEZNEGA PODJETJA MASAJ MASAŽE
[online]. Bachelor’s thesis. Maribor : M. Zajc. [Accessed 16 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=38003
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Secondary language
Language:
English
Title:
CORPORATE IDENTITY OF IMAGINATIVE ENTERPRISE MASAJ MASSAGE
Abstract:
The number of new companies in the market is constantly increasing. Quality product or service is not enough for good performance and visibility of the company. Corporate graphic identity, the real identity of the organization and the symbolic organization system are only a few concepts that should be closely examined. Corporate graphic identity has a great importance in the world. One well designed is built on knowledge and studies. In order to be visible it must reflect the vision and the mission of the organization, and it has to stimulate the users to recall the exact product or service. The following research is based on the theory of corporate graphic identity and examines corporate communication as well as the design concept of corporate graphic identity.
Keywords:
corporate graphic identity
,
corporate communication
,
definition of strategic communication.
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