Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
MARKETING V ŠPORTU NA PRIMERU HOKEJSKEGA DRUŠTVA MLADI JESENICE
Authors:
ID
Kalan, Rok
(Author)
ID
Vukovič, Goran
(Mentor)
More about this mentor...
Files:
UNI_Kalan_Rok_2012.pdf
(1,40 MB)
MD5: B2BB5316E55E6B4D09C021DC8E77B402
PID:
20.500.12556/dkum/d09ca545-c451-4862-8e1a-7407539a4df7
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Marketing v športu je specifična veja marketinga, ki je v Sloveniji še dokaj neizkoriščena. Društva in klubi za enkrat še preveč zanemarjajo pomembnost pravilnega marketinga in zato se trenutno gospodarsko stanje, ki ne ponuja prav veliko sredstev za razne manjše športne prireditve in tekmovanja, še toliko bolj odraža na njihovem proračunu. V tem diplomskem delu smo predstavili teoretične temelje marketinga in dodatno predstavili posebnosti marketinga v športu. Za praktični primer smo vzeli Hokejsko društvo mladi Jesenice, ki je bilo do sedaj vedno v senci Hokejskega kluba Acroni Jesenice, zaradi potreb po dodatnih sredstvih pa se mora društvo marketinško postaviti na lastne noge. Naredili smo posnetek trenutnega stanja njihovih storitev in predstavili ponudbo, ki jo trenutno uporabljajo za trženje. Za namen izboljšanja ponudbe smo se osredotočili na iskanje vsega, kar društvo lahko ponudi v zameno za finančna sredstva in tako oblikovali predloge za izboljšanje trenutnega stanja. Izvedli smo tudi raziskavo, s katero smo pridobili splošne informacije o priljubljenosti hokeja, prepoznavnosti znamke Hokejsko društvo mladi Jesenice in trenutno zadovoljstvo s ponudbo. Na podlagi raziskave smo oblikovali tudi nekaj smernic za izboljšanje splošne prepoznavnosti društva.
Keywords:
marketing v športu
,
hokejsko društvo
,
anketna raziskava
Place of publishing:
Kranj
Year of publishing:
2012
PID:
20.500.12556/DKUM-37535
COBISS.SI-ID:
7072787
NUK URN:
URN:SI:UM:DK:WIOHZWEK
Publication date in DKUM:
25.10.2012
Views:
2972
Downloads:
356
Metadata:
Categories:
FOV
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
KALAN, Rok, 2012,
MARKETING V ŠPORTU NA PRIMERU HOKEJSKEGA DRUŠTVA MLADI JESENICE
[online]. Bachelor’s thesis. Kranj. [Accessed 12 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=37535
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
Bančna garancija kot instrument zavarovanja
Vzajemni skladi Zavarovalnice Triglav
Tržno komuniciranje Vzajemne, d.v.z.
Prenova poslovnih procesov pri sklepanju zavarovanj
Organizacijski model spremljanja zasedenosti izvajalcev zdravstvenih storitev
Similar works from other repositories:
Pokojninsko zavarovanje
Kontrola avtomobilskih zavarovanj
Dodatno pokojninsko zavarovanje v luči modernizacije pokojninskega sistema
Analiza in razvoj osebnih zavarovanj Zavarovalnice Triglev
Analiza avtomobilskih zavarovanj
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Secondary language
Language:
English
Title:
MARKETING IN SPORT BASED ON A HOCKEY CLUB YOUNG JESENICE
Abstract:
Marketing in sports is a special part of marketing which is mostly underdeveloped in Slovenia. Sport associations and clubs neglect the importance of correct marketing. This is the reason why the current economic situation is leaving an even greater mark on local events and competitions than it normally should. At the first part we focused on theoretical foundations of marketing and marketing in sport. The case study of this degree is a local hockey club called Hockey club young Jesenice. In the past the club has been overshadowed by Hockey club Acroni Jesenice, however, it is time they stand up on their own two feet in order to generate more income. In this thesis we analyze their offer and the current state of their marketing ambitions. We also try to identify various services and other things the club can offer in exchange for financial support. Based on this research we also propose a few possible courses of action in order to improve their current situation. In our additional research we investigated the popularity of hockey, the brand recognition of Hockey club young Jesenice and customer satisfaction with the current offer. Based on this research we formed some suggestions for improving the general recognition of the club.
Keywords:
marketing in sport
,
hockey club
,
survey research
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
