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Title:
OGLAŠEVANJE BLAGOVNE ZNAMKE SIOL
Authors:
ID
Dremelj, Andreja
(Author)
ID
Šprajc, Polona
(Mentor)
More about this mentor...
Files:
VS_Dremelj_Andreja_2012.pdf
(971,73 KB)
MD5: 9786DE1042D6B347AC55ECCB3999F115
PID:
20.500.12556/dkum/e51ea27b-5fd1-4646-a998-14fb4c1606d9
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Konkurenca na trgu je zelo močna, zato je oglaševanje blagovne znamke pomembno za vsa podjetja, saj potrošnike morda ravno z dobro reklamo prepričamo, naj izberejo našo blagovno znamko. Podjetje Telekom Slovenije d.d., ki je lastnik blagovne znamke SiOL storitve in multimedijskega portala Planet SiOL. net., se dobro zaveda, da je konkurenca na trgu zelo močna, zato oglaševanju posveti veliko časa. V teoretičnem delu smo definirali oglaševanje in blagovno znamko. V praktičnem delu smo predstavili blagovno znamko SiOL ter navedli konkretne primere oglaševalske akcije blagovne znamke SiOL ter z anketnim vprašalnikom raziskali, kakšna so potrošniška mnenja o oglaševanju te panoge.
Keywords:
- oglaševanje - oglas - blagovna znamka - mediji - SiOL
Place of publishing:
Maribor
Year of publishing:
2012
PID:
20.500.12556/DKUM-37476
COBISS.SI-ID:
7074067
NUK URN:
URN:SI:UM:DK:6BAAASBG
Publication date in DKUM:
25.10.2012
Views:
2737
Downloads:
108
Metadata:
Categories:
FOV
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DREMELJ, Andreja, 2012,
OGLAŠEVANJE BLAGOVNE ZNAMKE SIOL
[online]. Bachelor’s thesis. Maribor. [Accessed 18 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=37476
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Secondary language
Language:
English
Title:
ADVERTISING BRANDS
Abstract:
Competition in the market is strong; as a result, brand advertising is important for every company. A good advertising campaign may be the reason for which a consumer decides to pick a certain brand. The company Telekom Slovenije d. d., owner of the brands SiOL storitve and the Planet SiOL.net multimedia portal, is fully aware of the fact that competition in the market is strong. To this end, it places particular emphasis on advertising. The theoretical part of the thesis provides a definition of advertising and brands. The practical part presents the brand SiOL and cites concrete examples of advertising campaigns launched for the brand SiOL. It also involves a survey dealing with the opinions of consumers on advertising in this line of business.
Keywords:
- advertising - advertisement - brand - media - SiOL
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