Internet marketing : strategy, implementation and practice

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Title:	Internet marketing : strategy, implementation and practice
Authors:	ID Chaffey, Dave (Author) ID Mayer, Richard (Author) ID Johnston, Kevin (Author) ID Ellis-Chadwick, Fiona (Author)
Files:	http://www.pearsoneduc.com
Language:	English
Work type:	Manual
Organization:	EPF - Faculty of Business and Economics
Keywords:	business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Place of publishing:	London [etc.]
Publisher:	Financial Times
Year of publishing:	2000
PID:	20.500.12556/DKUM-28831
UDC:	339.13
COBISS.SI-ID:	20083549
NUK URN:	URN:SI:UM:DK:YZMTSFBF
Publication date in DKUM:	01.06.2012
Views:	3164
Downloads:	114
Metadata:
Categories:	Misc.
:	CHAFFEY, Dave, MAYER, Richard, JOHNSTON, Kevin and ELLIS-CHADWICK, Fiona, 2000, Internet marketing : strategy, implementation and practice [online]. 2000. London [etc. : Financial Times. [Accessed 24 April 2025]. Retrieved from: http://www.pearsoneduc.com Copy citation

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Language:	English
Keywords:	poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve