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Title:
Marketing
Authors:
ID
Berkowitz, Eric N.
(Author)
ID
Kerin, Roger A.
(Author)
ID
Hartley, Steven William
(Author)
ID
Rudelius, William
(Author)
Files:
http://www.mhhe.com
Language:
English
Work type:
Higher education textbook
Organization:
EPF - Faculty of Business and Economics
Place of publishing:
Boston [etc.]
Publisher:
Irwin/McGraw-Hill
PID:
20.500.12556/DKUM-28695
UDC:
339.13
COBISS.SI-ID:
5384732
NUK URN:
URN:SI:UM:DK:JBZIYWLM
Publication date in DKUM:
01.06.2012
Views:
985
Downloads:
38
Metadata:
Categories:
Misc.
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:
BERKOWITZ, Eric N., KERIN, Roger A., HARTLEY, Steven William and RUDELIUS, William, no date,
Marketing
[online]. Boston [etc. : Irwin/McGraw-Hill. [Accessed 22 April 2025]. Retrieved from: http://www.mhhe.com
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Secondary language
Language:
English
Keywords:
marketing
,
trženje
,
učbeniki
,
ZDA
,
tržni mehanizem
,
procesi
,
potrošnik
,
vedenje
,
vrednotenje
,
behaviorizem
,
vodenje
,
poslovna strategija
,
vzorčenje
,
tržno planiranje
,
spremembe
,
poslovno okolje
,
odgovornost
,
mednarodno trženje
,
globalizacija
,
svetovna trgovina
,
trg
,
segmentacija
,
cilj
,
pozicioniranje
,
kupci
,
interakcije
,
elektronsko poslovanje
,
informacije
,
novi proizvodi
,
storitve
,
blagovne znamke
,
cene
,
stroški
,
finančna analiza
,
prodaja
,
pospeševanje prodaje
,
verige
,
logistika
,
prodaja na drobno
,
ekonomska propaganda
,
oglaševanje
,
promocija
,
odnosi z javnostjo
,
osebna prodaja
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