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Title:
UPORABA INFORMACIJSKIH TEHNOLOGIJ PRI VSTOPU NA NOVA TRŽIŠČA
Authors:
ID
Krajačić, Goran
(Author)
ID
Heričko, Marjan
(Mentor)
More about this mentor...
Files:
UNI_Krajacic_Goran_2010.pdf
(6,46 MB)
MD5: 6AE6CEFEDDFAE2BB1FC3BD6A11BC1DFD
PID:
20.500.12556/dkum/b66134c0-1e92-4554-82bd-30b2cdba53f3
Language:
Slovenian
Work type:
Undergraduate thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Izbira pravilne poslovne strategije nastopa na spletu ni enostavna naloga. V delu smo predstavili poslovno strategijo, ki nas pelje skozi raziskavo tržišča, promocijo podjetja in izdelkov, ter konverzijo obiskovalcev v stranke. Definirali smo tudi pomen razvoja vsebin, storitev in produktov ter ga umestili v celovito strategijo. Posebej pa smo izpostavili tudi pomen upravljalnega podsistema podjetja pri planiranju, razvoju ter nadzoru. Definirano poslovno strategijo smo aplicirali in ovrednotili v dvajsetih tržnih nišah. Pri tem smo dobili rezultate, ki so potrdili uspešnost uporabljene strategije. Ugotovili smo, da nam še tako poglobljeno poznavanje strategij, orodij in metod ne zagotavlja uspeha. Vse to so le predpogoji, ki dajejo dobro podlago za uspeh v spletnem poslu. Ključnega pomena je, da za vse dejavnosti oblikujemo natančno definirane in sledljive poslovne procese, ki nato omogočajo optimizacijo celovite poslovne strategije.
Keywords:
spletni marketing
,
optimizacija za spletne iskalnike
,
raziskava tržišča
,
spletna promocija
,
konverzija
,
informacijski produkti
,
optimizacija poslovnih procesov
Place of publishing:
Maribor
Publisher:
[G. Krajačić]
Year of publishing:
2010
PID:
20.500.12556/DKUM-13565
UDC:
004.774:004.738.5(043.2)
COBISS.SI-ID:
14140950
NUK URN:
URN:SI:UM:DK:SEYQR9RY
Publication date in DKUM:
06.04.2010
Views:
2168
Downloads:
190
Metadata:
Categories:
KTFMB - FERI
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:
KRAJAČIĆ, Goran, 2010,
UPORABA INFORMACIJSKIH TEHNOLOGIJ PRI VSTOPU NA NOVA TRŽIŠČA
[online]. Bachelor’s thesis. Maribor : G. Krajačić. [Accessed 14 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=13565
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Secondary language
Language:
English
Title:
ENTERING NEW MARKETS BY USING INFORMATION TECHNOLOGY
Abstract:
Choosing the right business strategy for online business is not an easy task. Business strategy that leads us through market research, advertising the company and its products, as well as conversion of visitors into customers, was presented here. The meaning of developing contents, services and products was defined and set into the whole strategy. We extra exposed the meaning of company's management subsystem in planning, developing and controlling. The defined business strategy was applied and evaluated on twenty market niches. This way we got the results that confirmed the success of the chosen strategy. We established, that even the deep knowledge of strategies, tools and methods does not guarantee the success. They are only the preliminary condition and are giving the basis for success in online business. It is crucial to form a well-defined and traceable business processes. That is the essential part that then gives us the opportunity to optimize the whole business strategy.
Keywords:
internet marketing
,
search engine optimization
,
market research
,
online promotion
,
conversion
,
information products
,
business process optimization
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